CONTEXT
This category of media enable users to share or find video contents online.
Platform Streaming sites usually pro- vides entertaining contents including movies, TV shows etc. They are media that's spreading pop culture.
Internet Portal streaming sites are professional and authoritative media
that offers informative videos such as news, lectures, promotional pieces and so on. These sites are for general browsing and content discovery.
Video sharing networks enable users to shoot, edit, post and share videos for social purposes.
OVERVIEW
RANKING
Youku # 1
Sohu TV # 2
Iqiyi # 3
Tudou # 4
Tencent TV # 5
Platform Streaming: Youku •Tudou • Letv • PPTV • PPS • Fengxing
Internet Portal Streaming: Sohu TV • Tencent TV • Iqiyi • Ku6
Video Sharing Social Network: Meipai
WESTERN COUNTERPARTS
MAJOR PLAYERS
Trends
Video streaming platforms are rapidly shifting toward mobile and increasingly integrating in-house productions, foreign shows and movies to their content library.
Users doubled and time spent rose 5 fold between 2009 and 2013.The video-sharing market in China is dominated by Tudou and Youku, which together represent 50% of the marketshare.
79 % of Chinese users prefer to watch long format videos over short ones. Chinese are also fa more likely than Americans to watch TV on their phones or tablets.
Youku
Leading platform streaming site, Youku has merged with Tudou and has gone on NYSE in 2010. It has over 439million registered users. The site provides movies, TV shows and videos from different countries. Youku has different content categories that satisfy different viewers. The platform also hae strong financial support and business collaborations
NICHE PLAYERS/OTHER
Tudou
Merged with Youku, Tudou is another strong competitor in the field of video streaming. The site is one of the oldest streaming site in the country and have adapted new culture trend. Tudou has developed 'channel' featue on the site like youtube, in order to engage more users and transform Tudou into a modern platform.
PPTV
Funshion
One of the SMG branch, Funshion is a platform streaming sites that offers movies and shows. Funshion has a relatively small collection of visual contents, but its download function and complete collection of some of the most popular or niche shows have become its attraction.
VIDEO & MOVIE & TV
PPTV is a large platform streaming site that offers users great amount of movies and shows. PPTV is famous for on demand and live streaming, viewers are able to enjoy the latest programmes. Using P2P technology, PPTV is able to provide a high quality streaming speed and image.
Sohu TV
A major product of Sohu, SohuTV is a internet portal video platform that provides massive amount of instant social video contents. The platform is favoured by viewers for its high quality of images and timely upload of various news. Sohu have also launched TV shows and movie streaming. It has over 100million registered usres.
Launched in 2004, LeTV is a platform streaming site that has covered PC, mobile and pad. The site owns exclusive internet streaming right of over 70% popular local shows. LeTV aims to provide users with high quality and complete streaming experience. LeTV has many minor digital products, apps and its own cloud computing system.
The first Video platform that went on NASDQA, Ku6 is a leading internet portal platform. The site provides latest news, exclusive social video contents and many in-house production pieces. Ku6 is favoured by its viewers due to the novelty, entertaining elements and timely information that's provided by the platform
LeTV
Ku6
Tencent Video
A popular side product of Meitu, Meipai is a video sharing platform that's been favoured by young generatinos. Meipai allows users to shoot short videos and edit them. The various special movie-like filters and editing functions are its main attractions. Meipai has over 30million monthly active users and have won top app in many categories.
Meipai
Merged with leading video streaming platform Iqiyi, PPS is the first platform to intergrate P2P system, live streaming and on-demand streaming. The platform offers entertainment visual contents and also informative social contents. PPS has gained many exclusive streaming rights and has favoured by many viewers with niche preferences
Under the Tencent umbrella, Tencent TV is an internet portal streaming platform that emphasizes video originality, thereofre Tencent TV offers many exclusive and original contents for viewers. TencentTV also syncs up with QQ and social media to reach target audiences with video updates
notifications. The platform offers popular TV shows from foreign country as one of its attractions.
Iqiyi
PPS
Merged with PPS, Iqiyi is a dynamic internet portal streaming platform. Iqiyi stands firmly among competitors with its trendy vibrant platform functions. Iqiyi is promoted for its young and fresh style of functioning. Iqiyi brings entertainment and fun for its users. It has over 860 million registered users.
TBWA/Shanghai