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DIFFERENTIATOR

 

   

   Popular among young generation users, Iqiyi is a dynamic Internet portal streaming platform. Iqiyi offers many original contents including heat TV shows and different collaborated product with different media and individuals. Furthermore Iqiyi has a strong cloud computing system which makes it a top choice for many e-commerce platform to promote their product

 

 

 

 

 

 

 

 

 

AUDIENCE

Age:       Dominantly 18-29 years old

 

Location:   School 

 

Gender:    Female

 

Occupation: Students 

            

Psychographics

               Middle or low  level of

          education

              Iqiyi users are mostly trend

        followers 

              Constant visitor and spends

        long time per view

 

         

               

            

            

 

       

               

                

 

             

          

 

                

BACKGROUND

Fouding Year: Launched on April 2010

 

Major events:  Reached 148 million monthly UV on March 2011

                       Launched VCC (Video Content Corporation) with

                 Tencent TV and Sohu TV on April 2012

                        Merged with PPS on May 2013

                       

                 

 

 

PARTNERSHIPS

CASE STUDY 

CASE 1:  Collaborated with TsingTao Beer to create original mini movie specially for Iqiyi VIP members

          and TsingTao Beer consumers

 

CASE 2: Collaborated with JingDong to launch video promotion during JingDong's 12-year anniversary

         shopping spree

 

CASE 3:  Collaborated with Dolby to develop better viewing quality and streaming experiences

        for users

 

CONTACT INFORMATION & WEBSITE

Collaboration  

          Business: link@qiyi.com 

          General Inquiry: Edison@qiyi.com  (T)  +86 10 6267 7171

                             VIP:  vipservice@qiyi.com (T)4008007171    

      

       

         

 

       

                                  

Customer Service  

             Service Number: 400-800-7171

                          

Website: http://www.iqiyi.com

 

   

 

                                  

FEATURES

POPULAR ELEMENTS

USE

â—† Search by country, video genre and so on

â—† Latests News and social contents

â—† Iqiyi special presents (Original shows)

â—† Daily viral video and hot topic display

â—† Share videos on multiple platforms

â—† Upload Videos

 

 

 

Beijing Iqiyi

Technology

Co. Ltd.

 

PRESENCE 

OWNERSHIP

MONTHLY ACTIVE User

Viral Videos

217 Million

App - iOS

App - Android

Windows Phone

Online

 

    

Social Contents

Awareness :             8

Loyalty :                    10

Advocacy :                7

Consideration :        6

Conversion :             7

IQIYI

Live Streaming 

Category Search

 

â—†  Latest news and viral videos

â—†  Original contents

â—†  Diversed social contents and video selections

â—†  Share videos on other platforms

 

 

TBWA/Shanghai

CONNECT WITH US

  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

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