The Chinese media market is currently flooded with all kinds of social or digital media platforms that are sending out messages to audiences across the country. These platforms each has its own features, focus and advantages that distinguish them from one another.     

       

       In order to reach the target audiences and get one's message out in the public affectively, utilizing the right channel has, therefore, become the key.  To understand the nature of these media means knowning how to stand out among massive amount of  information flow and lock on the right group of audiences. 

     

       This databse will serve as a guide for users who are unfamiliar with the Chinese media landscape. It allows one to locate a specific media channel by functions, target audiences or other features. Once found their entrance, users are able to view detailed information in regard to each platform. Our website provide both factual and analytic contents that will give users a comprehensive understanding of their potential promotion channels. 

   

      As a leading advertising agency in the industry, TBWA aims to bring revolutionary work and disruptive ideas that will challenge social convention and reach new frontier. This database is our attempt to empower users with the knowledge of China's social and digital media, to set a new trend indicator for the general public and to arouse global professionals' awareness of the impact of the current Chinese media market.