DIFFERENTIATOR
Tudou have collections of best South Korean shows which are popular among Chinese youth. From the 15 shows featured, 6 are exclusive to Tudou. Interactive social-media-friendly features help Tudou gain popularity with young audiences. The platform provides social and enteraining videos which will later result in internet viral phenomenon.
CASE STUDY
CASE 1: Collaborated with Shenzhen TV to launch a ceremony for young people regarding music,
movies, original videos and so on
CASE 2: Collaborated with douban to offer users online interaction, fast ticket purchase and offline events
to giver users bettering viewing expereinces
CASE 3: Collaborated with Tokyo TV to live stream heat Japnese shows for users
CONTACT INFORMATION & WEBSITE
Collaboration
Advertising: ad@tudou.com
Media: pr@tudou.com
Content: Bizdev@tudou.com
Business: bd@tudou.com
Customer Service
Service Number: 400-810-0580
021-35961000
010-57397188
Website: http://www.tudou.com
FEATURES
POPULAR ELEMENTS
USE
â—† Search by country, video genre and so on
â—† Video comments and collect
â—† Pop-up comments (dan mu)
â—† Top recommended video and rankings
â—† Original video uploads
â—† Exclusive live event stream and movies
â—† Narrow search by catergories
â—† Video comments
â—† Socialize with users
â—† Diversed video contents
â—† Show related products and quizzes
Youku Tudou Inc.
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Products and Quizzes
209 Million
App - iOS
App - Android
Online
Pop-up Comments
Awareness : 9
Loyalty : 9
Advocacy : 8
Consideration : 6
Conversion : 6
TUDOU
Video Streaming
Category Search
TBWA/Shanghai