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DIFFERENTIATOR

 

   

   Sharing strong partnership with Sohu and Iqiyi, Tencent Video is also a popular platform among young people. Tencent Video's major attractions are foreign shows which the platform has earned exclusive streaming rights from global renowned companies. Furthermore, Tencent Video has a better image quality than the others, which attracts many viewers.

 

 

 

 

 

 

 

 

 

AUDIENCE

Age:       Dominantly 18-22 years old

 

Location:   School 

 

Gender:    Female

 

Occupation:  Students 

            

Psychographics

              Trend followers, users who

       have interests in foreign shows

       and movies

              Some users have high 

       demand for image quality

        

 

         

               

            

            

 

       

               

                

 

             

          

 

                

BACKGROUND

Fouding Year: Launched on April 2011

 

Major events: Streamed 2015 Spring Festival Gala from all 12 

             Channels

                      Earning exclusive streaming rights from 

             foriegn channels and local hit show in 2015

                       

                 

 

 

PARTNERSHIPS

CASE STUDY 

CASE 1:  Collaborated with HBO and become the official website in China to stream HBO shows 

           and videos

 

CASE 2: Collaborated with National Geographic Channel and become the official platform to stream all

          documentaries

 

CASE 3:  Collaborated with ee-media and created 10 mini movies focused on youth topics

 

CONTACT INFORMATION & WEBSITE

Collaboration

         Business: tbusiness@qq.com

         Foreign Collaboration: bingsun@tencent.com

         Platform Collaboration :Thomastang@tencent.com

         Product Collboration: Minren@tencent.com/ Sarahchang@tencent.com

       

                                  

Customer Service  

             Service Number: 0755-83765566 

             HQ Number: 0755-86013388 

 

 Website: http://kf.qq.com/product/QQlive.html     

   

 

                                  

FEATURES

POPULAR ELEMENTS

USE

â—† Search by country, video genre and so on

â—† Live streaming

â—† Exclusive foreign TV series

â—† High resolution choices

â—† Original mini movies and shows

â—† Upload Videos

 

 

 

Tencent 

Technology Shenzhen Co. Ltd.

 

PRESENCE 

OWNERSHIP

MONTHLY ACTIVE User

High Resolution

133 Million

App - iOS

App - Android

Windows Phone

Online

 

    

Forieng Shows

Awareness :             9

Loyalty :                    9

Advocacy :                8

Consideration :        6

Conversion :             8

TENCENT VIDEO

Live Streaming 

Category Search

 

â—†  Complete foreign hit shows

â—†  High image quality

â—†  Original shows and mini movies

â—†  Comment, social

â—†  Multi-platform sharing

 

 

TBWA/Shanghai

CONNECT WITH US

  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

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