DIFFERENTIATOR
Youku is one of the largest video site in China. Because of the size and the budget, Youku has some of the best content available. Some TV stations have started to premiere shows simultaneously on Youku and on TV. Blockbusters have been availbale on the platform as soon as a month after the premiere. Youku "originals" shows have been very popu-lar as well. The platform offers various contents.
CASE STUDY
CASE 1: Collaborated with Dreamworks to initiate web launch series of live interaction between Dream-
works studio with Chinese audiences
CASE 2: Collaborated with COFCO and launched 'let your dream soar, Chinese talents' event
CASE 3: Collaborated with popular contestant from heat TV programme ' I am ledgend'. It initiated
Chinese video streaming platform's talent and icon management business
CONTACT INFORMATION & WEBSITE
Collaboration
Entertainment Content: ent@youku.com
Information Content: news@youku.com
Original Content: yuanchuang@youku.com
Mobile: yidonghezuo@youku.com　
FEATURES
POPULAR ELEMENTS
USE
â—† Share on other platforms
â—† Narrow search by catergories
â—† Video comment and ratings
â—† Update notifications
â—† Upload original videos
â—† Socialize with users
â—† Search by country, video genre and so on
â—† Video comments and share
â—† Video collect and likes
â—† Top recommended video and rankings
â—† Original video uploads
â—† Follow users and get update notifications
Youku Tudou Inc.
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Social
209 Million
App - iOS
App - Android
Online
Share Videos
Awareness : 9
Loyalty : 10
Advocacy : 9
Consideration : 7
Conversion : 6
YOUKU
Video Streaming
Category Search
Comments
TBWA/Shanghai