DIFFERENTIATOR
One of the strongest competitor of Youku Tudou, Sohu has a different operating system. The platform is an internet portal streaming sites which provides users with more diversed and broad scope of video contents. Though in terms of entertaining shows and movies Sohu is not as strong, the social and viral contents are Sohu's advantage
CASE STUDY
CASE 1: Collaborated with Hunan TV to launch original TV series. The collaboration help push internet
original shows forward
CASE 2: Collaborated with FOX Broadcasting Company and earned exclusive streaming rights for heat
shows and blockbusters
CASE 3: Collaborated with CBA to launch official website and provide high quality videos
CONTACT INFORMATION & WEBSITE
Collaboration
Marketing: +86 10 6272 6666
Television & Radio: xiangjumeng@sohu-inc.com (T)+86 10 6272 7408
Press: hj@sohu-inc.com (T) +86 10 6272 6328
FEATURES
POPULAR ELEMENTS
USE
â—† Search by country, video genre and so on
â—† Upload personal videos
â—† Live streaming
â—† Daily viral video and hot topic display
â—† Provides latest social video contents
â—† Share videos on multiple platforms
â—† Latest news and viral videos
â—† Living TV programme streaming
â—† Sports and social section
â—† Share videos on other platforms
Sohu Inc.
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Viral Videos
59.8 Million
App - iOS
App - Android
Online
Social Contents
Awareness : 9
Loyalty : 8
Advocacy : 7
Consideration : 6
Conversion : 7
SOHU TV
Live Streaming
Category Search
TBWA/Shanghai