CONTEXT
Matching & Dating & Geosocial sites are Interactive platforms that allow users to find dates and connect with others. Unlike regular social networks that are for friend cricle only, these dating sites focus on connecting strangers.
Matchmaking and Dating sites are media that matches individual profiles to find suitable companions for users.
Geosocial sites utilize localization system to find nearby users and, diff-erent from dating sites, are not limited
to building romantic relationship only.
OVERVIEW
TRENDS
Online match making, dating and geosocialization have become heated trends in the Chinese market. These platforms have all developed greatly and reached a mature state over the years. Though online fraud and harssament cases are still users' major concern, most websites have applied real-name registration or safer system. Furthermore, these websites have particpated in many offline events and have collaborated with other media platforms to increase exposure.
RANKING
Shiji JIayuan # 2
Baihe # 3
Zhenai # 4
Tantan # 5
Large scale and high match rate, Jiayuan is one of the most popular dating website in
China. It aims in helping people of all groups to find their companions. Jiayuan runs in non-real-name registration system therefore also has constant fraud and illegal incidents.
Geosocial: MoMo • Tantan • Wechat • Nearby
Dating: Blued • Zank
Matchmaking: Shiji Jiayuan • Baihe • Zhenai
Tantan is a simple geosocial site that aims at young generations. Users will fill out short profiles to find others with mutual interests. On tantan, one can right swipe to like other users and then start a conversation. The platform also contains stickers, privacy protection service etc.
Shiji Jiayuan
Zhenai
Designed for Urban white collars, Zhenai provides efficient and reliable matchmaking services.
The website runs widely across all major cities in China. Zhenai runs in an authentic 'real matchmaker'
dating system to customize their services and help out users in person.
Blued
Matchmaking & DATING & GEOSOCIAL
WESTERN COUNTERPARTS
MAJOR PLAYERS
Momo # 1
Bilin
Tantan
Zank
Zank is a well-reputed and authentic dating platform for homosexual users. The site encourages users to post social events or invites to seek a date. Zank also has short profiles to personalize individuals and locating system to show nearby users.
Momo
Baihe
Baihe is the first Chinese dating website to apply identity verification via public security department. With real-name registration system, Baihe is able to offer users safe and promising matches. The platform is also at the head of its industry in developing online service into hundreds of B&M across China.
As a geosocial tool, Momo helps its users locate other nearby friends and strangers. Via text, photos and voice messages, users can socialize with new people. Momo also has 'nearby interests group' for users to find friends with mutual hobbies and join group chats or leave messages for relevant events.
Instant calling is the major attraction of Bilin. The social site offers an exciting and direct social experience for users to voice chat others for free.
Furthermore, Bilin offers many small and fun featuers such as text doodles emoji packages, personal labels and so on.
A social platform for homosexual users, Blued offers a complete series of dating functions, including moblie localization, chat room, status update, news, interest groups and public service for homosexual causes. Though relatively young, blued is a fresh and practical medium for users.
NICHE PLAYERS/OTHER
TBWA/Shanghai