DIFFERENTIATOR
Initially function as a dating site only, Momo focuses on LBS social which helps users locate nearby strangers and therefore encourage users to make new friends. Now, momo contains further features including, text and voice messages, stickers and online profile. This platforms offer people an interface to socliaze with strangers like friends do.
CASE STUDY
CASE 1: Focus their early promotion on Sina Weibo. Incorporate platform culture within stories and
daily scenarios to appeal to wide scope of Weibo users
CASE 2: Introduced 'daodiantong' to collaborate with offline shops online. Direct localization, and
customer interaction
CASE 3: Use 'daodiantong' to build a portal with Alibaba for online shops to have direct access to
momo users
CONTACT INFORMATION & WEBSITE
Collaboration
Media & Press: media@immomo.com Events:events@immomo.com
Advertising: ad@immomo.com Business: li.dihao@immomo.com
Event Host Application immomo.com/eventhost
FEATURES
POPULAR ELEMENTS
USE
â—† LBS Social
â—† Sticker package
â—† Interest group
â—† Customize profile
â—† Multimedia messages
â—† GPS locating nearby users
â—† Find insterest group
â—† Send text/ vocie messages
â—† Free sticker package and emojis
â—† Send photos
â—†Creat personal profile
Beijing Momo Technology
Co.Ltd.
PRESENCE
MONTHLY ACTIVE User
Games
Voice & Text Message
78 million
Awareness : 9
Loyalty : 8
Advocacy : 8
Consideration : 7
Conversion : 7
MOMO
Dating
Emoji & Sticker Package
OWNERSHIP
App - ios
App - Android
windows phone
TBWA/Shanghai