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DIFFERENTIATOR

Having over 30 years of history, Zhenai offers users one-on-one service with matchmaking specialists. These individual specialists will help users find their suitors, arrange offline meetings and follow up with customer status.Furthermore, zhenai has detailed identity verification process for each users to gurantee client saftey.

 

 

 

 

 

AUDIENCE

 

Age:       Dominantly 25 - 45  years old

 

Location:  Work place, school

 

Gender:   Female

 

Occupation:  White collar 

 

Psychographics:

                 Looking for life companion

           in a short period of time

                 Many users of Zhenai are

           viewers of Zhenai-sponsored TV

            programmes

         

                

               

                

 

             

          

 

                

BACKGROUND

Fouding Year: Launched on May 1998, officially began online

                       service on 2004 May

 

Major events: Reached 34 million registered user by 2011

                Match.com purchased 20% of shares

                         

                       

                 

                       

                 

 

 

PARTNERSHIPS

CASE STUDY 

CASE 1: Collaborated with bus online and paypal, Zhenai hosted 'love trip' themed matchmaking 

               events in major China cities

CASE 2:  To achieve SEO, Zhenai collaborated with Tencent. The wide user coverage of Tencent 

               increased Zhenai's registered users considerabally 

CASE 3: Zhenai has sponsored and joined several popular matchingmaking programmes on TV

               via, Hubei TV, Hunan TV, DongfangTV etc. 

 

 

                

 

 

 

CONTACT INFORMATION & WEBSITE

Customer Service  

             Number: 4001-520-520 

             Email: kefu@zhenai.com 

 

 Website: http://lj.zhenai.com

   

 

                                  

Collaboration  

         Marketing:   sinobrand@zhenai.com    (T) 0755-86507811 

         Advertising : sinobrand@zhenai.com   (T) 0755-86507811

         Offline Collaboration: hezuo@zhenai.com (T) 0755-86507811

       

                                  

FEATURES

POPULAR ELEMENTS

USE

â—† Profile and request upload

â—† Matching requests

â—† Connecting applicants

â—† Arrange meetings

â—† Follow up with relationship status

 

 

 

 

â—†  Online self served and one-on-one service

â—†  Professional consultants /specialists

â—†  Wide vareity of profiles 

â—†  Detailed Indentity verification

â—†  Derived and sponsored TV shows

 

 

 

 

Shenzhen zhenai  information

technology Co. Ltd.

S

PRESENCE 

MONTHLY ACTIVE User

Profile

Identity Verification

 1.7 million

App - ios

App - Android

Online

 

    

Awareness :             8

Loyalty :                    8

Advocacy :                6

Consideration :        7

Conversion :             6

ZHENAI

TV Programmes

One-on-one Matchmaking

OWNERSHIP

 

TBWA/Shanghai

CONNECT WITH US

  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

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