DIFFERENTIATOR
Tencent weibo has a relatively stable user base.It is developing very slowly. Most Tencent users are all middle to lower class users, which formed 'cao gen' circle.
The platform's advantage is their strong QQ
network. As a complement to their QQ sns, Tencent weibo has customized a lot of feature for their QQ users.
CONTACT INFORMATION & WEBSITE
Collaboration
Business: tbusiness@qq.com
Foreign Collaboration: bingsun@tencent.com
Platform Collaboration :Thomastang@tencent.com
Product Collboration: Minren@tencent.com/ Sarahchang@tencent.com
FEATURES
POPULAR ELEMENTS
USE
â—† Intergration with QQ and Qzone
â—† 'Caogen' Circle, a space for non-elites to
connect and to gain exposures
â—† Video, music and photo upload
â—† Editor's Pick
â—† Multimeida Upload
â—† Editor's Pick
â—† Conversion of platforms, intergrate content
and features from QQ and Qzone
â—† Active users can upgrade their user level
â—† API connection
Tencent
Technology Shenzhen Co. Ltd.
PRESENCE
OWNERSHIP
TENCENT WEIBO
MONTHLY ACTIVE User
Microblog
QQ SNS Impact
87 million
App - ios
App - Android
Online
Heated & Fresh Topics
Middle & Lower Class
Awareness : 7
Loyalty : 8
Advocacy : 6
Consideration : 6
Conversion : 7
TBWA/Shanghai