DIFFERENTIATOR
As a profile based dating website, Shiji Jiayuan has many high quality applicants. With thes strong networks, this platform has held many offline events which connect the users. Shiji Jiayuan is also very active among many TV channels, therefore has constant exposure in public and maintains a strong realtion with its partners and clients.
CASE STUDY
CASE 1: Shiji Jiayuan Collaborated with social platform - quadi dache and free delivered 100
thousand roses to online users in 7 major cities.
CASE 2: Shiji Jiayuan took over dating channels on Sina Weibo and MSN and gained huge amount of
new users.
CASE 3: Shiji Jiayuan launched TV shows and worked with several popular TV channels and increased
their public exposure considerably
CONTACT INFORMATION & WEBSITE
Collaboration
Advertising: xieweina@jiayuan.com
Marketing: business@jiayuan.com
Public Relations: media@jiayuan.com
FEATURES
POPULAR ELEMENTS
USE
◆ Upload detailed profile
◆ Self served
◆ Pay for each mail
◆ Start a private chat
◆ Connet to meet offline
◆ Offline Events
◆ Group weddings held by the website
◆ High quality profiles (mostly white collars)
◆ Easy matchmaking process
◆ Detailed search labels
Shanghai Huaqian
shu information
technology Co. Ltd.
S
PRESENCE
MONTHLY ACTIVE User
Profile
Matchmaking
6.2 million
App - ios
App - Android
Online
Awareness : 5
Loyalty : 8
Advocacy : 9
Consideration : 7
Conversion : 6
SHIJI JIAYUAN
Database
Offline Events
OWNERSHIP
TBWA/Shanghai