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DIFFERENTIATOR

Being the first dating website to establish an indentity verification system via the national security department, Baihe is one of the largest and most popular platform in the industry. Baihe also has it's very own matchmaking psychology, which is establish by its very own research team. With this theory, Baihe aims to help users find the match of heart and personality.

 

 

 

 

AUDIENCE

 

Age:       Dominantly 25 - 40  years old

 

Location:  Work place, school

 

Gender:   Female

 

Occupation:  White collar 

 

Psychographics:

                 High level of education, 60% 

          are undergraduate and above

                 Looking for high quality 

          companion in a short time 

         

                

               

                

 

             

          

 

                

BACKGROUND

Fouding Year: Launched on May 2005, and introduced their

               'psychologogical match' business theory.  

                  

Major events: Became the first to apply User ideneity verification

              via National Security system in 2007

                         

                       

                 

                       

                 

 

 

PARTNERSHIPS

CASE STUDY 

CASE 1: Collaborated with Beijing Normal University, Chinese Academy of Science Institute of

         Psychology and established professional matchingmaking research institute

CASE 2:  Collaborate wiht  Sine Weibo to promote events, incorporate company culture and form social 

         trend or life value

CASE 3:  Sponsored and joined matchmaking TV programmes on Jiangsu TV, Hunan TV,Dongfang TV

         and so on.

 

 

                

 

 

 

CONTACT INFORMATION & WEBSITE

Customer Service  

             Number: 400-1520-555

             Email: service@baihe.com

 

 Website:http://www.baihe.com

   

 

                                  

Collaboration  

          Advertising : shaojie@baihe.com  (T)010-58208188-6030

          Business Collaboration: bd@baihe.com (T) 13810289143

          Press and Media: zhaofang@baihe.com (T)010-58208188-8100

       

                                  

FEATURES

POPULAR ELEMENTS

USE

◆ Identity Verification 

Upload profile and request

◆ Self-served profile match

◆ Arrange meetings

◆ Give feedbacks

 

 

 

 

◆  Large customer database

◆  Privacy&identity protection

◆  Matching psychology system 

◆  Professional consultant

 

 

 

 

Beijing Baihe Online Technology Co. Ltd.

S

PRESENCE 

MONTHLY ACTIVE User

Real-name registration

 1.4 million

App - ios

App - Android

Online

 

    

Awareness :             7

Loyalty :                    8

Advocacy :                7

Consideration :        7

Conversion :             6

BAIHE

Identity Verification 

Psychological Match

OWNERSHIP

 

TBWA/Shanghai

CONNECT WITH US

  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

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