CONTEXT
Travel platforms are media that offer users travel information including residence, route, transportation and so on.
Travel E-commerce platforms are designed for online ticket purchase. On these sites, users are able to acquire transportation pass, hotel reservations and also tickets to different visiting sites.
Travel Social Networks are formed by detailed travel guides of previous travelers. On these sites, user are able to plan their own trips according to the recommendations and descriptions of other travelers.
OVERVIEW
RANKING
CTrip # 1
Mafengwo # 2
Qunar # 3
Tuniu # 4
Qyer # 5
Travel E-commerce: C-Trip • Tuniu • Qunar • Tongcheng • Kuxun • Elong • Tujia
Travel Social Network: Mafengwo • Qyer
WESTERN COUNTERPARTS
MAJOR PLAYERS
Trends
Traveling platform takes up a large share of the Chinese media market. Many internet uesrs initially chose travel sites to purchase online tickets to spare the time and energy of offline purchase.
Now Travel social networks have also become a hit. As more countries began to commerce and exchange culture, more people tend to seek help and guidance from other travelers through social networks. These platforms have become a necessity before each trip.
Currently, the top site for travel e-commerce ic C-Trip, and the top travel social network would be Mafengwo.
CTrip
One of the most popular online traveling platforms, C-Trip is an agency-like medium that offers users ticket services. Hotel, visiting sites, flight and so on, C-Trip covers all the best ticket deals for customers. It is a channel that provides economic deals for travelers
NICHE PLAYERS/OTHER
Qunar
Qunar is a rapidly developed online travel agency that provide both ticket purchase service and travel guide. On Qunar, users are able to find information related to traveling spots, visa, hotel and so on. It is a comprehensive and humane platform that allow users to inquire any relevant topics
Qyer
Tongcheng
Running majorly under B2B business model, Tongcheng is a platform that offers ticket purchase, tavel packages and travel guides between comp-enies. Tongche has over 30 thousand local and overseas hotels' information and major airline ticket purchase throughout the country. Tongcheng is both a information and e-commerce platform
TRAVEL
Qyer is a full service online travel agency that provides overseas traveling services for users. Launched in 2004 Qyer started as a platform among students who study abroad, it has developed to a comprehensive service platform that attracts young people to plan and find guide on Qyer. Users can book tickets and get tips for trips
Tuniu
Launched in 2006, Tuniu aims to simplify any travel inconvenience for users. From hotel booking to visa application Tuniu will help users arrange and plan. The platform is an online travel agency. On Tuniu, users can not only plan for local trips but also oversea trips
Mafengwo is a traveling platform that's specially designed for DIY trips. On Mafengwo, users can find the best traveling route, hotel discounts and visiting spots for traveling alone. Users of Mafengwo will give feedbacks to locations and services, hence form a sharing network that helps other users to design their trips
Mafengwo
Elong is a large online travel information provider
and hotel booking platform. As a core member of the Expedia Inc. Elong shares information with several traveling sites to assure offering users the latest information. Elong has strong commercial exposure on major search engines. Elong's promotion effort is ahead of many competitors
Tujia is a Chinese version of Airbnb, it offers high quality residence for travelers. Tujia is one of a kind in its field. It aims specificly at middle to upper class consumers. Users are able to book and find information on luxury household for staying during their trips. Tujia mainly connects China area travelers and offer local residence only
Elong
Tujia
TBWA/Shanghai