Among all the other tavel platforms, Tuniu is specificlly designed for helping users plan trip routes and visiting spots. Though Tuniu also provide online ticket purchase and visa tutorials, it is favoured by its users beacuse of the comprehensive database for travel sites. Most users choose Tuniu for planning a special and fun trip around China. It is an ideal platform for seeking local trip route guide 

 

 

 

 

 

 

 

  

Age:       Dominantly 18-29 years old

 

Location:   School

 

Gender:    Female

 

Occupation: Students

 

Psychographics

              High level of education  

              Most user are looking for 

         economic travel plans

             Looking for new  platform

        to get information and follow

        digital and social trends

         

               

            

            

 

       

               

                

 

             

          

 

                

Fouding Year: Launched on October 2006

 

Major events: Launch iphone and Android version on November 

                  2011

                      Receive 5A travel agency title on October

                  2013