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DIFFERENTIATOR

 CTrip is one of the largest and most popular traveling platforms in Chinese market. The site has powerful and professional teams and strong financial support. Most internet users favoured CTrip beacuse of its systematic and standarized process which help users plan their trip easily. CTrip has all inclusive service that allow users to book tickets, get travel information and so on

 

 

 

 

 

 

 

AUDIENCE

 

Age:       Dominantly 25-35 years old

 

Location:   Workplace

 

Gender:    Male

 

Occupation: White collars

 

Psychographics

              High level of education  

              Most users travel in groups, 

         usually with family or partners

              Holidays, beginning and end 

         of the year are C-Trip's peak

         periods

         

               

            

            

 

       

               

                

 

             

          

 

                

BACKGROUND

Fouding Year: Launched on October 1999

 

Major events: CTrip University launched on June 2007

                      Reached over 40 million registered users on 

               November 2009

                     Top 20 Chinese Travel Agency in 2010 

                      

                       

                 

 

 

PARTNERSHIPS

CASE STUDY 

CASE 1:  Collaborated with Travel Channel to develop around-the-world travel DIY project and promoted

           C-Trip on air

 

CASE 2: Collaborated with China Merchants Bank and launched China's first dual currency travel credit 

          card 

 

CASE 3:  Launched C-Trip travel experience center in major airports

                

 

 

 

CONTACT INFORMATION & WEBSITE

Collaboration  

         Hongkong : +852-3610 6666

         Overseas:  +86-21-3210 4669

         Community: vot@Ctrip.com

 

       

                                  

Customer Service  

             Service Number: 400-820-6666/ 1010-6666

                                         service@ctrip.com   

 

Website: http://www.ctrip.com

   

 

                                  

FEATURES

POPULAR ELEMENTS

USE

â—†  Ticket for all transportations

â—†  Travel guide

â—†  Multi-platform payment

â—†  C-Trip travel credit card

â—†  Group Buying

 

 

â—† Register account

â—† Search by locations, service type etc.

â—† Find travel guide, previous users' 

   experiences and book tickets

â—† Multi-platform payment

â—† Bonus and active user prizes notification

â—† Group Buying

 

 

 

CTrip.com International

Ltd.

 

PRESENCE 

OWNERSHIP

MONTHLY ACTIVE User

Search Feature

5.5 million

App - iOS

App - Android

Windows Phone

Online

 

    

Travel Guide

Awareness :            10

Loyalty :                    9

Advocacy :               10

Consideration :        9

Conversion :             8

CTRIP

Multi-platform Payment

Ticket Booking

 

TBWA/Shanghai

CONNECT WITH US

  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

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