DIFFERENTIATOR
Currently the most popular travel social network for young people, Mafengwo, unlike CTrip or so is a platform that mainly provides travel infor-mation and guide. The platform has collected many user feedbacks, reviews to form a network of information that helps other users plan their ideal trip. Mafengwo's minor projects including language translation app, travel journal app and so on are all popular platforms
CASE STUDY
CASE 1: Launched social clubs in universities to cultivate postive and healthy traveling habits.
Mafengwo has been encouraging students to travel
CASE 2: Established fund raising project for young generations. Launch two week traveling plans to
help young people go out and travel
CASE 3: Launched tavel wagon project to let Mafengwo members share experiences with the
public
CONTACT INFORMATION & WEBSITE
Collaboration
Marketing: miaowang@mafengwo.com
Business: business@mafengwo.com
Advertising: AD@mafengwo.com
FEATURES
POPULAR ELEMENTS
USE
â—† Travel guide and recommendations
â—† Language translator
â—† DIY travel route
â—† Sharing experiences
â—† Visiting sites database
â—† Register account
â—† Search by locations, topics and so on
â—† Give reviews and feedbakcs
â—† Travel tips and guide
â—† Language translator
â—† Hotel Booking
â—† Sharing experiences
Beijing Mafengwo Internet
Technology
Co. Ltd.
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Social Network
60 Million
App - iOS
App - Android
Windows phone
Online
Share Experiences
Awareness : 9
Loyalty : 10
Advocacy : 9
Consideration : 7
Conversion : 8
MAFENGWO
Language Translation
Travel Guide
TBWA/Shanghai