DIFFERENTIATOR
Qunar is a clean and smiple platform that serves as an online travel agency which provides ticket booking, travel guide and other services for travelers. Compare to CTrip, Qunar has a smaller database, but the platform itself has many special discounts and offers for users. The simple and intuitive booking and searching process on Qunar has become its main attraction for users
CASE STUDY
CASE 1: Collaborated with Hongkong Airline to develop international ticket booking service
CASE 2: Collaborated with Rayli to collect female user traveling data and shared information on users
activeness and willingness
CASE 3: Collaborated with Sony Smarwatch and launched series of wearable product
experiences designed for travelers
CONTACT INFORMATION & WEBSITE
Collaboration
Advertising : AdSales@qunar.com
Vacation and travel group buying: Vacation_sales@qunar.com
Vacation search: vot@Ctrip.com
FEATURES
POPULAR ELEMENTS
USE
â—† Ticket for all transportations
â—† Travel guide
â—† Ticket discounts and user bonus
â—† Group Buying
â—† Constant offer updates
â—† Register account
â—† Search by locations, service type etc.
â—† Find travel guide, previous users'
experiences and book tickets
â—† Bonus and active user prizes notification
â—† Group Buying
Beijing
Qunar Software
Technology
Co. Ltd.
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Search Feature
7.7 million
App - iOS
App - Android
Windows Phone
Online
Travel Guide
Awareness : 9
Loyalty : 9
Advocacy : 8
Consideration : 7
Conversion : 9
QUNAR
Ticket Discounts
Ticket Booking
TBWA/Shanghai