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CONTEXT
Internet portal is a platform that gathers all the online information, app-lications and data on an unified inter-face which redirect users to detailed information or sources.
Data Intergration platform majorly aims at providing social topics, news, entertainment and professional guides. it is an all-inclusive data pool
News portals are platform focused on providing the latest news only, without any other features. These are two major portal types in China.
OVERVIEW
TRENDS
China's internet portals are the major pulses of online media livelihood. Curr-ently dominating the market are four giants: Sohu, Sina, Tencent and Net-ease. All of which are data intergration platforms that stands out for various features and functions. These portals are majorl leads to different byproducts and websites. They are significant sources with large audience reach.
News portals have stable audiences and slow growth. Though they have loyal users and are highly trustworthy
RANKING
Sina # 2
People.com # 5
Tencent # 3
Sohu # 1
Netease # 4
INTERNET PORTAL
WESTERN COUNTERPARTS
MAJOR PLAYERS
NICHE PLAYERS/OTHER
One of the four internet portal giants, Netease is relatively behind in terms of information colllecting. However, Netease's biggest attractions and advantage are its online game resources
and Netease's email service which have millions of registered users
Netease
One of the four internet portal giants, Sina is a internet portal that sources for all kinds of information. Due to the huge impact of Sina weibo, Sina portal has also shared its large audience
base. Sina's contents are mostly extracts from social heated topics
Sina
People.com
Created by the world's top ten newspaper 'People's Daily', People.com is a online portal that links to information sources. The platform is favoured for its authentic and truthful informa-tion which many other platforms lack, it's main attractions are its constant news update and governments, or officials, releases
Created by the China International Publishing group, China.com is a news internet portal that links to the latest new sources. Compare to other portals, China.com is majorly focused on collecting news. The platform's advantage are its international elements, multiple languages and exclusive cover for goverment releases
Sohu
One of the four internet portal giants, Sohu has all-inclusive information sources it contains both niche and popular contents. Users looking for local or corner news prefer to look into Sohu. The portal's main attractions are its Sogu language imput, oline games and Sohu video
Tencent
One of the four internet portal giants, Tencent, similar to Sina, has been feeding off the massive user base of its other products. Tencent is aiming mostly at young users, it has gathered less information sources compare to other portals, but Tencent's e-commerce and SNS services have helped it won over many users
Ifeng.com
One of the few portals with huge international impact, ifeng went on NYSE and has gained huge overseas audiences. Ifeng.com is a data intergra-tion platform that offers, multimedia news, infor-mation links, entertaiment features and so on. Compare to other platforms, ifeng is more popular among overseas and taiwan, Honkong users
Data Intergration: Tencent • Sina • Sohu • Netease • Ifeng.com
News: People.com • China.com
China.com
Sohu
People&China
Tencent
Netease
ifeng.com
Sina
TBWA/Shanghai
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