DIFFERENTIATOR
As one of the first portal to launch email service, Netease has gained huge popularity among working professionals. The portal has all the standard information channels, some of them less appealing than its competitors'. However, Netease's main attraction are its game data, and email service, which people would go on to the portal to search and log in
CASE STUDY
CASE 1: Became one of the biggest advertiser of Tmall's Novermber 11th online shopping spree.
Neteas provide a information portal that links to the event
CASE 2: Collaborated with China mobile to raise awarness for 4G service and offer detailed introduction
on the portal
CASE 3: Collaborated with the GE to promote 'Cloud News' on portal
CONTACT INFORMATION & WEBSITE
Collaboration
Advertising: (+8610)-8255 8118/8668
Marketing: (+8610)-82558147
Investors: (+8610)-82558208
163.com Inc.
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Data Pool
40 million
Awareness : 8
Loyalty : 9
Advocacy : 7
Consideration : 7
Conversion : 5
NETEASE
Email Service
Game Data
Information Channels
APP - Android
Online
FEATURES
POPULAR ELEMENTS
USE
◆ Email Service
◆ Heat topic recommendation
◆ Clean and simple news search engine
◆ Gaming
◆ Register account
◆ Visit different channels
◆ Heat topic recommendation
◆ Email service
◆ Entertaiment features: music, video etc.
◆ E-commerce
◆ All inclusive search engine
TBWA/Shanghai