DIFFERENTIATOR
Tencent portal is a platform that's majorly aiming at young generation users. The plat-form itself cannot outshine its competitors in temrs of information comprehensiveness and diversity. However, Tencent is a portal that is dominating in SNS, IM and other services with social features, therefore it is very appealing to sociable young generations
CASE STUDY
CASE 1: Collaborated with Doublemint to launch online dating event, Tencent portal became major
source for event promotion and synced up with QQ IM interaction
CASE 2: Collaborated with Nestle for promoting its new BNN icecream. Portal became online BNN game
source, combined with offline fun events
CASE 3: Collaborated with Coca Cola for 2012 Olympic Chinese promotion
CONTACT INFORMATION & WEBSITE
Collaboration
Beijing: rexwang@tencent.com (T) 010-62671188
Product: Minren@tencent.com
International Collaboration: bingsun@tencent.com
Platform: Thomastang@tencent.com
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Data Pool
500 million
Awareness : 8
Loyalty : 7
Advocacy : 7
Consideration : 7
Conversion : 6
TENCENT
Social Feature
News
Information Channels
APP - iOS
APP - Android
Online
Tencent
Technology Shenzhen Co. Ltd.
FEATURES
POPULAR ELEMENTS
USE
â—† Social gossip and news
â—† Social features
â—† E-commerce
â—† Email, Weibo and Wechat
â—† Register account
â—† Visit different channels
â—† Heat topic recommendation
â—† Social features
â—† Email, Weibo and Wechat
â—† Entertainment news and gossip
TBWA/Shanghai