DIFFERENTIATOR
Compare to other internet portal, Sohu's major advantage is having a wide-scope of sources, including niche ones and corner scoop. However this also lowers the accuracy and validity of the information on Sohu. For users who prefer to find social gossip or latest local news, Sohu is the ideal platform. It also have collaboration with major global brands
CASE STUDY
CASE 1: Became the only internet portal to give exclusive cover for the 2006 World Cup
CASE 2: Launched special Olympic channel, new cover and video for viewers. Sohu's timing and
comprehensive information has earned great social feedback
CASE 3: Launched a special World Cup Salon in 2010 to gather major World Cup brands and
sponsors to promote brands via Sohu portal
CONTACT INFORMATION & WEBSITE
Collaboration
Complaint: 4008606126
General Inquiry: (8610) 62726666
Sohu.com Inc.
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Data Pool
120 million
Awareness : 9
Loyalty : 9
Advocacy : 6
Consideration : 7
Conversion : 6
SOHU
Video Channel
Social Gossip
Information Channels
APP - iOS
APP - Android
Online
Niche News
FEATURES
POPULAR ELEMENTS
USE
â—† Social gossip and niche news
â—† TV series channel and videos
â—† Comprehensive search engine
â—† Information based on location
â—† Register account
â—† Visit different channels
â—† Heat topic recommendation
â—† Entertaiment features: music, video etc.
â—† Daily news and social gossip
â—† All inclusive search engine
â—† TV series channel and high quality videos
TBWA/Shanghai