DIFFERENTIATOR
Sina is the leading internet portal in the market. The platform not only offers various channels for different topics and categories, it also has countless social, professional and en-tertainment features. Having millions of users and high quality information sources, Sina has outperformed many of its cometitors. It is the first choice of many internet users
CASE STUDY
CASE 1: Collaborated with NBA and became offical news outlet and video live streaming platform
CASE 2: Collaborated with MSN and synced up Sina Weibo accounts with MSN accounts. Enlarged
user scope and confirmed dominant advantage in Instant contact field
CASE 3: Collaborated with the People's Bank of China to ensure thirdparty payment service
which have further strengthend its impact in Financial field
CONTACT INFORMATION & WEBSITE
Collaboration
Advertising: Sina Weibo @新浪广告
Media: sinamedia@vip.sina.com
Publishinb: (86-10)52719403
Sina Corporation
Alibaba
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Data Pool
198 million
Awareness : 9
Loyalty : 9
Advocacy : 9
Consideration : 7
Conversion : 5
SINA
Search Engine
Latest News
Information Channels
APP - Android
Online
FEATURES
POPULAR ELEMENTS
USE
◆ Different channels under various catergories
◆ Heat topic recommendation
◆ Social features: weibo, blog, forum etc.
◆ Entertaiment features: music, video etc.
◆ Register account
◆ Visit different channels
◆ Heat topic recommendation
◆ Social features: weibo, blog, forum etc.
◆ Entertaiment features: music, video etc.
◆ E-commerce
◆ All inclusive search engine
TBWA/Shanghai