CONTEXT
E-commerce Platforms are media for online product trading and transactions. There are roughly 5 branches in the current market under this category.
B2B: Business to Business platforms that trade between companies.
C2C: Consumer to Consumer platforms that links individual sellers to buyers.
B2C: Business to Consumer platforms
that direct companies to individuals.
Group Buying: Individuals forming groups to get lower price products.
Niche E-commerce: Platforms that focus on providing one or few types of products
OVERVIEW
RANKING
Jingdong # 2
Tmall # 3
Joyo Amazon # 4
Dangdang # 5
Taobao # 1
B2B: Alibaba
C2C: Taobao( B2C ) • Paipai
B2C: TMall • Jindong • Joyo Amazon • Yihaodian • Koudai Gouwu • Suning • Dangdang
Group Buying: Meituan • Lashou • Nuomi
Niche E-Commerce: Damai • Vancl • VIPshop
Alibaba
Taobao
Invested by Alibaba Group, Taobao is currently one of the biggest and most popular online retail
platform that covers both C2C and B2C services. Taobao consists of Taobao stores - individual
shops, Aliwangwang - official messaging tool and so on. Taobao contains large varities and quantities
of products, it provides customers with more choices and more origianilites.
Damai
WESTERN COUNTERPARTS
MAJOR PLAYERS
Vancl
E-COMMERCE
Yihaodian
Yihaodian is a fast and convenient B2C e-commerce platform launched in 2008. The site is currently popular for food and daily product purchase. Yihaodian is favored by the public for its fast delivery, cheap price and multi-platform intergration. Users are provided with quality product maintenance.
Trends
E-Commerce is riding an unstopabale wave to takeover the Chinese market. The general public has become very dependent on various E-commerce platforms.
Major players such as Alibaba and Jingdong are gradually merging startup websites and niche e-commerce plat-forms to expand their service range.
In order to impress and locked on tar- get audiences, more platforms began to develop mobile usage, focus on either wider range of products or more niche products, and adapt new business models.
TMALL
Jingdong
Derived from Taobao, Tmall is a platform that focuses on B2C service. The site links thousands of
merchants to offline customers. Tmall values product quality and have zero tolerance for fakes. In addition, the platform have host some of the biggest and most succesful holiday online shopping spree.
One of the few platform to went public, Jingdong went on NASQAD in 2014 . Serves as a
B2C platform, Jindong provides customers wtih higher quality products. With strong and reliable
customer service, Jingdong has become the strongest competitor of Alibaba.
A niche e-commerce mobile platform, Damai is dedicated to ticket purchase. It has one of the biggest ticket database within the country. From entertainment to sports, Damai covers ticket service for all possible occasions. The platfrom s very popular among celebirty fan groups and art event lovers.
Created by Amazon China founder, Chen Nian, Vancl is a niche e-commerce platform majorly running clothing, furniture and accessory commerce. Become the top choice for purchasing high quality clothing, Vancl provides casual and simplistic style products at a reasonable price.
Developed by Geili Corporation, Koudai Gouwu is a mobile oriented B2C e-commerce platform. User is recomended with trendy and popular items that are collected from major platforms such as Taobao, Jingdong etc. Koudai Gouwu offers the best deal after comparing items from different sites. It has an eclectic collection of various products.
VIPshop is an onilne e-commerce platform that's designed to provide special offers of authentic products for users everyday. The site offers on sale items from hundreds of liscensed brands. VIPshop is distinct for its high quality product and low prices. It is the top choice for young and economic brand lovers.
Under the Suning physical-store umbrella, Suning online is a B2C digital device platform. The site strives to combine its virtual store with physical-store commerce and provides its customer with efficient and reliable products. Collaborating with IBM, Suning has become the third largest market holder within the B2C e-commerce market.
Purchased by Jingdong, Paipai is a mobile C2C
e-commerce platform. From clothing to digital devices, Paipai offers various products for users and it provides consumer data for third part sellers. The platform encourages the development of individual sellers and it assist Jingdong in marching into the digital device market.
Koudai Gouwu
VIPshop
Suning
Paipai
Nuomi
Lashou
Meituan
Launched by Baidu, Nuomi is a group buying website that aims to provide group product guides for users. On Nuomi, users are able to purchase cheaper tickets and products in groups and print coupons for resutrants of shops. Nuomi covers large varieties of events and items at low price.
Officially began in 2010, Meituan is a popular group buying e-commerce platform. The site has low risks for sellers to launch their business and has high profits and gains for consumers. Meituan also provides comprehensive refund and maintanence services that gurantee consumer
benefits.
Combines Groupon and Foursquare, Lashou is one of the biggest group buying e-commerce platform. The site has overturned regular group buying model and created 'daily multi-group' and offers 'check-in' services. The site has also launched several assiting products to provide users with the best deal and the widest choices.
Leading Chinese B2B e-commerce platform. Launched by MaYun, Alibaba is the early product of Alibaba Group, it provides purchase and wholesale services. The site contains over 16 types of industries. From raw material purchase to production, Alibaba offes a compelete B2B service.
Launched in 1999, Dangdang began as an on- line B2C platform for book purchase. Now, the site has developed to selling millions of different products.Dangdang went on NYSE in 2010 and became the first entirely online based Chinese e-commerce platform.
Dangdang
NICHE PLAYERS/OTHER
Joyo Amazon
Also know as Amazon China, Joyo is one of the leading B2C e-commerce platform in the market. Joyo is favoured by users for its book supply and the quality of its digital products. Furthermore, the platform offers free shipping for all purchased items. It is currently the biggest competitor for Dangdang.
TBWA/Shanghai