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As a B2C e-commerce platform, Jingdong has managed to take over major part of the Chinese online market. The platform has overall, product quality, time and delivery service advantages. Authentic product is what made Jingdong the top choice for White collars and office employees. The trading process is also very efficient. In terms of delivery service, Jingdong is very timely.

 

 

 

 

DIFFERENTIATOR

AUDIENCE

 

Age:       Dominantly 22-35 years old

 

Location:  Work place, urban city

 

Gender:  Male

 

Occupation: White Collar, managing                     level employee

         

Psychographics:

               High level of education 

               Technology savvy and users

          with high living standards

                

               

                

 

             

          

 

                

BACKGROUND

Fouding Year: Launched on June 1998

 

Major events: Reached 100million registered users in 2013

                      15% stake owned by Tencent on March 2014

                      Went on NASDAQ on May 2014

                       

                 

                       

                 

 

 

PARTNERSHIPS

CASE STUDY 

CASE 1:  Jingdong established self claim package services that help solve item collecting issues.

 

CASE 2:  Joined digital device recycle program to collect second hand devices from households and 

           trade for new products online.

 

CASE 3:  Collaborated with Jiuzhoutong Pharmaceutical Company, Jingdong established its online

           pharmacy service.

    

 

 

 

                

 

 

 

CONTACT INFORMATION & WEBSITE

Collaboration

        Investor Relations : ir@JD.com   (T)+86-10-5765-6013 

        Media Contact:  Josh.Gartner@JD.com  ï¼ˆT) +86-10-5895-9315

        Third Party Sellers : affiliate@jd.com

        Affiliated Programs: affiliate@jd.com

       

                                  

Customer Service  

             Service Number: 400-606-5500

                                         0571-8815 7858

            General Inquiry: contact@jd.com

           

 Website: http://www.tmall.com

   

 

                                  

FEATURES

POPULAR ELEMENTS

USE

â—† Register Jingdong account

â—† Search Items and labels

â—† Store favorite items 

â—† Choose delivery type 

â—† Refund and maintanence

 

 

 

 

 

â—† Product receipt

â—† Different delivery type

â—† High quality digital products

â—† Refund and maintence

 

 

 

 

Beijing Jingdong Century Trading Co., Ltd 

 

 

PRESENCE 

MONTHLY ACTIVE User

Self Claim Items

Delivery Service

8 million

 

Awareness :             8

Loyalty :                    7

Advocacy :                8

Consideration :        9

Conversion :             8

JINGDONG

Product Credibiltiy

B2C

OWNERSHIP

App - ios

App - Android

windows phone

Online

 

 

 

    

 

TBWA/Shanghai

CONNECT WITH US

  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

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