Initially began as a B2C books and audio e-commerce platform, Dangdang has now dev- eloped into a diversed market trading various items. Currently,many female consumers choose to purchase pregnancy or baby products on Dangdang. A lot digital devices are also of high quality in dangdang. The platform is self is still famous and popular for book purchase.
DIFFERENTIATOR
CASE STUDY
CASE 1: Collaborated with Mommybaby, implant banner ads, introduce online baby products and
establish cosumer product display and share pregnancy tips.
CASE 2: Dangdang introduced its own e-book reader to encourage ebook purchase and march to
digital device market
CASE 3: Collaborated with Sina and SOHO and launched 'China Spirit' events to promot business
culture
CONTACT INFORMATION & WEBSITE
Collaboration
Advertising: liweisc@dangdang.com (T)010-57992917
Books: zhangxun@dangdang.com (T) 010-57994062
Overseas Purchase: zhangjianmin@dangdang.com (T)010-57994286
FEATURES
POPULAR ELEMENTS
USE
â—† Register Dangdang account
â—† Search Items and labels
â—† Store items in shopping cart
â—† Second hand and used book
â—† Refund and maintanence
â—† Books and audio
â—† Dangdang-designed e-book reader
â—† digital products
â—† Pregnancy and baby products
â—† Favourite items collecting
PRESENCE
MONTHLY ACTIVE User
Self Claim Items
Delivery Service
3.2 million
Awareness : 8
Loyalty : 8
Advocacy : 8
Consideration : 8
Conversion : 7
DANGDANG
Books&Audio
B2C
OWNERSHIP
App - ios
App - Android
windows phone
Online
Beijing Dangdang Information Technology Co. Ltd.
TBWA/Shanghai