Strong seller-buyer interaction, Taobao has gathered huge amount of individual sellers online. Therefore it has become many buyers' top choice. With large quantity and variety of choices, Taobao users are able to expereince a comprehensive shopping expereince. The platform have also established real-name registration system to avoid fraud and privacy invasion.
DIFFERENTIATOR
CASE STUDY
CASE 1: Utilized popular NewYear or holiday blockbuster to implant Taobao commercial. Selling
movie props or cast outfits afterwards.
CASE 2: Collaborated with popular video streaming website Bilibili and created special bullet curtain
(live pop-up comments) for taobao interface.
CASE 3: Host buyers' display during Holiday spree and increase seller-buyer interaction.
CONTACT INFORMATION & WEBSITE
Collaboration
Seller Assistance: 0571-88157858
Buyer Assistance: 0571-88158198
Customer Service
Service Number: 0571-8815 8198
0571-8815 7858
Website: http://www.taobao.com/market/global/index_new.php
FEATURES
POPULAR ELEMENTS
USE
◆ Real-name registration
◆ Alipay account registratoin
◆ Search items and add labels
◆ Compare and find similar items
◆ Interact with Sellers
◆ Specify delivery time and place
◆ Alipay or credit card payment
◆ Items catogorization and labels
◆ Compare and find similar items
◆ Interaction with sellers
◆ Store favourite items and shops
◆ Multi-platform payment
Alibaba Group
PRESENCE
MONTHLY ACTIVE User
Real-name registration
Recommended Items
80 million
(mobile)
Awareness : 10
Loyalty : 9
Advocacy : 8
Consideration : 7
Conversion : 9
TAOBAO
Category and labels
C2C
OWNERSHIP
App - ios
App - Android
windows phone
Online
TBWA/Shanghai