Designed for B2C tradings, Tmall is a comple- mentary branch of Taobao. Though Tmall has less varieties of products due to the nature of it's business model, it is favoured by cosumers due to it's quality and reliabiltiy. Tmall provides users with authentic items, purchase follow-ups and product maintence. Furthermore, all business in Tmall needs official verification inorder to operate, therefore gurantee credibility.
DIFFERENTIATOR
CONTACT INFORMATION & WEBSITE
Collaboration
Buisness: 0571-88158077
Platform Collaboration: top-team#list.alibaba-inc.com
FEATURES
POPULAR ELEMENTS
USE
â—† Log in from Taobao or Tmall
â—† Search Items and labels
â—† Find similar items
â—† View products in Taobao from Tmall platform
â—† Alipay or credit card payment
â—† Refund and maintanence
â—† Multi-platform Login
â—† Compare and find similar items
â—† Browse both Taobao and Tmall items
â—† Shop credits evaluation
â—† Refund and maintence
Alibaba Group
PRESENCE
MONTHLY ACTIVE User
Credit Evaluation
Refund&Maintanence
10.3 million
Awareness : 9
Loyalty : 8
Advocacy : 8
Consideration : 8
Conversion : 7
TMALL
Category and labels
B2C
OWNERSHIP
App - ios
App - Android
windows phone
Online
TBWA/Shanghai