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CONTEXT
SNS stands for Social networking syste, similar to professional network-ing system, SNS platform aims at connecting family, friends and other non-professional acquaintances.
Most SNS platforms operate by allowing users to follow eachother or find eachother via user name, phone number or other information. On SNS platforms, user are also able to post multimedia messages and favourite contents as a way of connecting with friends and socializing with strangers.
OVERVIEW
TRENDS
SNS platform is a major shareholder in the Chinese media market. It makes socializing easier and helps enlarge our friend circle.
Currently the biggest player is defin-itely Wechat. The platform contains both SNS and instant contact features which made it more appealing than others.
Traditional SNS sites like Renren, Kaixin and Qzone maintained strong dominance in its field and all of them have different target audiences which avoided certain degree of competition
RANKING
Qzone # 4
Kaixin # 3
Renren # 2
Wechat Moment # 1
Pengyou # 5
SNS
WESTERN COUNTERPARTS
MAJOR PLAYERS
NICHE PLAYERS/OTHER
Qzone
The main operating system of Tencent Wechat, Wechat moment is a space for users to share posts and favourite contents with friends. Users can also connect with people via phone number, QQ number and other channels. It is a combination of twitter and facebook. Apart from Wehcat's Instant contact function, SNS is its main attraction
Renren • Kaixin • Qzone • Pengyou • Wechat Moments
Wechat Moment
The foundation of Tencent's QQ product series, Qzone is a social networking platform. On Qzone, users are able to build a space of their own that's filled with blogs, multimeda posts and other personalization features. Users can find friends and meet strangers via Qzone, it is synchronized with other Tencent products.
Pengyou
Launched by Tencent, Pengyou is previously called QQ school mates, which aims at helping users connect with old school friends. Pengyou has a stable and slow growing userbase. The platform falls behind its competitor renren greatly, but with Tencent's large user foundation, it is able to attract users via other Tencent products
Kaixin
Launched in 2008, Kaixin is a social network site aiming at white collars. It help connects colleagues, family and friends. The platform not only offers multimedia posts but also has small
interacting games that users can play with eachother. It has a large userbase .
Renren
Leading social network system, Renren is a platform that is very popular among students. It aims to help connect old friends and make new ones. Most users go on renren to find old classmates because the platform has a comprehensive profile network which has help gathered wide scope of users with real name registration
Kaixin
Qzone
Renren
Wechat & Pengyou
TBWA/Shanghai
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