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DIFFERENTIATOR

    Renren is a socail networking system largely favoured by students. Renren has all the stan-dard blogging, multimedia posting func-tions, it aso provide small games and video streaming service. The platform is popular for its real-name registration system, large school data-base and a lot of nice blogs created by peers. Though renren users are increasing slowly, it has a strong user foundation

 

AUDIENCE

 

Age:       Dominantly 18 - 25 years old

 

Location: School, workplace

 

Gender:  Female

 

Occupation:  Students, white collars

 

Psychographics:

               Mixed education level

               Renren users tend to be 

         searching for high school or 

         middle school classmates

               Users are highly loyal and visit

         the site frequrently

         

                

               

                

 

             

          

 

                

BACKGROUND

Fouding Year: Launched on December 2005

 

Major events: Launched reren family space for parents to commun-

                    icate with childre in 2009 

                      Went public on NYSE on may 2011

          

                       

 

 

 

PARTNERSHIPS

CASE STUDY 

CASE 1: Collaborated with Meitu Xiuxiu to syncrhoize system and allow users to upload Meitu images 

         to renren 

 

CASE 2:  Collaborated with jd.com to allow users register JD account with renren number

 

CASE 3:  Collaborated with tudou.com to allow users register tudou account with renren

          number

CONTACT INFORMATION & WEBSITE

Collaboration

         Investors:ir@renren-inc.com

         Advertising:ad_beijing@renren-inc.com

         Marketing: marketing_coop@renren-inc.com

         Open Platform: platform@renren-inc.com

       

                                  

Customer Service  

             Number: (86 10) 84481818

                            admin@renren.com

            

Website: http://www.renren.com

   

 

                                  

PRESENCE 

OWNERSHIP

MONTHLY ACTIVE User

Connect Users

51 million

Awareness :              9

Loyalty :                     9

Advocacy :                 6

Consideration :         5

Conversion :              5

RENREN

Credit System

Blog & Posts

APP - iOS

APP - Android

Online

Real-name Registration

Renren Inc.

 

FEATURES

POPULAR ELEMENTS

USE

â—† Register account 

â—† Blog and daily status update

â—† Multimedia contents sharing

â—† Credit accumulation

â—† Social gaming

â—† Connect with classmates

 

 

 

 

 

â—†  Blog and status update

â—†  Multimedia posts

â—†  Connect with friends

â—†  Social gaming

â—†  Credit accumulation

 

TBWA/Shanghai

CONNECT WITH US

  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

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