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DIFFERENTIATOR

 

   

     Qzone is one of the top SNS platform that has huge userbase gathered over the years. Since the platform launched a decade ago, most Qzone users are extremely loyal customers. Qzone has blogging features and multimedia uploads. The platform allows large degree of user personalization, therefore has attracted many people

 

 

 

AUDIENCE

 

Age:       Dominantly 18-35  years old

 

Location: School, work place

 

Gender:  Female

 

Occupation:  White collar, student 

 

Psychographics:

               Mixed education level

               Strong customer loyalty                          Users are frequent visitors of 

         QQ IM and Qzone

        

         

                

               

                

 

             

          

 

                

BACKGROUND

Fouding Year: Launched on April 2005

 

Major events: Launched QQ farm on July 2009

                      Launched series of Qzone games for multi-players

                      Launched QQ badge system on October

              2010

                       

 

 

 

PARTNERSHIPS

CASE STUDY 

CASE 1: Collaborated with Momentcam to allow user photo synchronization. Qzone users are therefore

      able to upload their Momentcam image creation as Qzone profile picture

 

CASE 2:  Collaborated with Tenpay to allow any convenient online service charge or payments

 

CASE 3:  Collaborated with ifeng video to provide users with high quality visual contents

CONTACT INFORMATION & WEBSITE

Customer Service  

             Number: 0755-83763333

             Official Qzone Account: http://qzone.qzone.qq.com

            

Website: http://rc.qzone.qq.com

   

 

                                  

Collaboration

         Business: tbusiness@qq.com

         Foreign Collaboration: bingsun@tencent.com

         Platform Collaboration :Thomastang@tencent.com

         Product Collboration: Minren@tencent.com/ Sarahchang@tencent.com

       

                                  

PRESENCE 

OWNERSHIP

MONTHLY ACTIVE User

Connect Users

630 million

Awareness :              9

Loyalty :                     9

Advocacy :                 7

Consideration :        6

Conversion :             8

 36KR

Interface Personalization

Blog & Posts

APP - iOS

APP - Android

Windows Phone

Symbian

Online

Badge System

Tencent Holding 

Ltd.

 

FEATURES

POPULAR ELEMENTS

USE

 

 

â—†  Blog and status update

â—†  Multimedia posts

â—†  Connect with friends

â—†  Interface personalization

â—†  Badge system

 

â—† Register account 

â—† Blog and daily status update

â—† Music box

â—† Photo album

â—† Socialize with friedns

â—† Online space personalization

â—† Earn badges to level up and win benefits

 

 

 

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  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

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