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CONTEXT
Music platforms are media that allow users to stream free music. Most platforms' sources are catergorized by genre, country or so. Many music platforms in China offers free music download, therefore has earned great popularity among young generation users. Other platforms charges users for download. Therefore these sties keep on enlarging their music database to attract users to pay for downloading.
Music platform take up a major share of online media platforms
OVERVIEW
TRENDS
Online music platform is a strong and mature industry in China. Many music platforms have evolved into adding social features, such as inviting friends or viewing other people's playlists, to their features. Most platforms have applyed recommandation system to calculate users' previous viewing history and redirect them to simliar music.
Users are more inclined to listen to music online rather than download musics since many platform are starting to charge for download
RANKING
Kugou # 1
Kuwo # 3
Xiami # 4
QQmusic #2
Netease Music # 5
MUSIC
WESTERN COUNTERPARTS
Kugou • QQmusic • Kuwo • Baidu Music • Xiami • Netease Music
MAJOR PLAYERS
Kugou
Offering free music sources, Kugou is one of the leading music streaming platform in the market.
The platform has a strong brand awarness, it has implanted their product image and culture throughout the entire site, people are easy to find music and also easy to remember Kugou as
a product. Currently merged with Kuwo
NICHE PLAYERS/OTHER
Sharing Tencent's large userbase, QQmusic has favoured by many Chinese users.The platform is also very social oriented, as it syncs up to other Tencent products, users are able to use music
to socialize with friends. In terms of music sources, QQmusic features more mainstream music
QQmusic
Major product under Baidu, Baidu music is a free music streaming platform that offers high quality tracks. It has karaoke features compre-hensive Chinese music and original local singers' work. The platform has large users base. Many are either redirected to the platform or are loyal users of other baidu products
Baidu Music
Xiami
Fast growing music platform, Xiami charges users for downloading. The platform has niche
and popular music from different countries. Organized by tags, Xiami will recommand its active users with good music. Many choose Xiami to compeletment for finding niche music which other major platforms lacks
Netease music
Rising music platform giant. Users are able to download music for free on Netease music. Similar to baidu, many users are introduced to the platform through other Netease products. Netease music is an eclectic product of the other ones. It contains both mainstream and niche music, though either catergories are as complete as others, it is a all-inclusive site
Kuwo
As one of the leading music platform, Kuwo has a less sophisticated interface design and features compare to other platforms. However Kuwo not only offers free music download, it also has stronger music source. It contains many niche music, therefore is often used to fill up the
source vacancy from other sites. Currently merged with Kugou
Kuwo
Netease Music
Kugou
QQmusic
Baidu Music & Xiami
TBWA/Shanghai
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