DIFFERENTIATOR
Kuwo is one of the leading music platform in the market. The platform's major advantage is large music database and countless entertain-ing functions. Though majorly serve as a music platform, Kuwo also provides, karaoke, news,
video, and radio services etc. It aims to provide a music inspired platform that spreads popular
culture and attract users with different needs
CASE STUDY
CASE 1: Collaborated with popular TV programme 'Voice of China', Kuwo is able to provide a special
channel and daily news updates for the show and contestants' soundtracks
CASE 2: Collaborated with Leishi VOD system to provide online karaoke music ordering service that
enables users to enjoy kuwo karaoke service by mobile
CASE 3: Merged with Kuwo to create the largest music empire in Chinese market
CONTACT INFORMATION & WEBSITE
Collaboration
Business: ning.wang@kuwo.cn　
Advertising: (010)82601782-809 (T) (010)82601782-823
Digital Music :kun.lv@kuwo.cn
HunmanResource: hr.list@kuwo.cn
FEATURES
POPULAR ELEMENTS
USE
â—† Register account
â—† Search music by name, singer and lyrics
â—† Original Radio channels and video
â—† Heat lists
â—† Karaoke
â—† Free download and free streaming
â—† Search music by lyrics
â—† Free download and free streaing
â—† Large quantity of niche and popular music
â—† Recommended music
â—† Karaoke
Beijing Kuwo Technology
Co. Ltd.
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Music Streaming
20 Million
App - iphone
App - Android
Windows phone
Online
Awareness : 8
Loyalty : 7
Advocacy : 8
Consideration : 7
Conversion : 6
KUWO
Free Download
Karaoke
Original Radio
TBWA/Shanghai