DIFFERENTIATOR
QQmusic is a widely favoured music platform among young users. QQmusic own several major advantages. First, the platform shares massive userbase with other Tencent products. Second QQmusic is cross different platforms and have make constant public appearance and social media promotional efforts. Also, QQmusic represents young and trendy Chinese culture
CASE STUDY
CASE 1: Launched QQmusic concert to discover new music talents and gather fans from different
cities to meet up and participate in promotional activities
CASE 2: Launched QQmusic deluxe concert to collarborate with QQ e-commerce and offer ticket sales
discounts and prizes, spreading popular culture and raise public awareness
CASE 3: Linked with other QQ products to allow sharing, redirecting and enlarging reach
CONTACT INFORMATION & WEBSITE
Collaboration
Business: tbusiness@qq.com
Foreign Collaboration: bingsun@tencent.com
Platform Collaboration :Thomastang@tencent.com
Product Collboration: Minren@tencent.com/ Sarahchang@tencent.com
FEATURES
POPULAR ELEMENTS
USE
◆ Register account
◆ Search music by name, singer and lyrics
◆ Sync with cloud storage
◆ Share on other platforms or Tencent
products
◆ Music community, socialize with listeners
◆ Free download and free streaming
◆ Search music by lyrics
◆ Sync music and storage
◆ Free download and free streaing
◆ High quality music
◆ User friendly
◆ Offline activites
Shenzhen city
Tencent Computer
System Co. Ltd.
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Music Streaming
250 Million
App - iphone
App - Android
Windows phone
Symbian
Online
Awareness : 9
Loyalty : 9
Advocacy : 7
Consideration : 7
Conversion : 8
QQmusic
Free Download
Cloud System
Multi-platform Sharing
TBWA/Shanghai