DIFFERENTIATOR
Kugou has attracted many young users with dynamic interface design, versatile features such as music storage, ringtone personalization and soon. Most importantly, The platform is famous for high quality streaming and large database for both niche and popular music. Kugou offers free download as well. After merg-ing with Kuwo it has become even stronger
CASE STUDY
CASE 1: Collaborated with QQ, Tencent weibo, Sina Weibo and renren to sync up music and allow users
to share favourites and moods
CASE 2: Collaborated with Yahoo, Sina, eBay, BenQ, Rolling Stone etc. to collece music data. Hence
Kugou has one of the largest music database
CASE 3: Merged with Kuwo to create the largest music empire in Chinese market
CONTACT INFORMATION & WEBSITE
FEATURES
POPULAR ELEMENTS
USE
â—† Register account
â—† Search music by name, singer and lyrics
â—† Customize music player interface
â—† Customize ringtone
â—† Karaoke
â—† Free download and free streaming
â—† Music recommendation
â—† Search music by lyrics
â—† Customize ringtone
â—† Free download and free streaing
â—† Music recommendation
â—† Large databse
â—† High quality music
Guangzhou
Kugou Computer
Technology
Co. Ltd.
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Music Streaming
200 Million
App - iphone
App - Android
Online
Awareness : 9
Loyalty : 8
Advocacy : 7
Consideration : 8
Conversion : 5
KUGOU
Free Download
Karaoke
Reommendation
TBWA/Shanghai