CONTEXT
Beauty and Fashion social sites mostly take forms in social shopping services. These media combines online e-commerce with customer socialization. Users are able to recieve guide on trend and clothing style along with purchase links for their ideal items. Furthermore, social shopping platforms also focus on connecting customers. By sharing fashion tips and purchase expereinces online, fashion social sites has become a new way to socializw with new people and find a community that shares the same interest.
OVERVIEW
RANKING
Meilishuo # 1
Mogujie # 3
Zhenpin # 4
Shangpin # 5
Jumei # 2
Social Shopping(Fashion): Meilishuo • Mogujie • Zhenpin • Shangpin
Group Buying (Beauty): Jumei
WESTERN COUNTERPARTS
MAJOR PLAYERS
BEAUTY & FASHION
Shangpin
A B2C platform for luxury fashion product purchase, Shangpin has built up its team around the globe. The site has gathered over 400 leading fashion brands and has been providing excellent product maintenance, and purchase follow ups. Till 2011, Shangpin has reached 2 million registered users and over 200million RMB income.
Trends
In order to be distinguished from regular e-commerce platforms, online fashion platforms are gradually leaning more towrads functioning as social sites and breeding fashion as a trend or culture. Currently Meilishuo and Mogjie are two of the most popular fashion platform in the market and are trying to branch out for more prodcut types and adding new features such as photo taking and media uploads to their platforms. Other newly established fashion sites are focusing on devleoping niche products and serving a specific demogrphic.
Meilishuo
Leading social shopping sites in China, Meilishuo is a platform that offers female the latest guide
to purchase fashion items. It has become the source for pusuing popular styles and has gatherd for tens of thousands of quality brands. Users can find all kinds of fashion products with the best deal.
NICHE PLAYERS/OTHER
Zhenpin
Launched in 2011, Zhenpin is a fashion website that provides users with luxury products and fashion consulting services. With high quality and global brands, Zhenpin has been favoured by many high end users. The platform also sets all its product at a reasonable price.
Mogujie is a social shopping platform that's designed for young generation female to share fashion informations, discover new trendy items and seal the best deal online. The platform is very popular among students and white collars, for it not only helps guiding users how to dress instyle
but also help connecting strangers.
Mogujie
Jumei
Leading make-up ecommerce platform, Jumei provides female users with high quality product. It has build up its reputation by word-of-mouth. Jumei has over 500 million registered users. Running under B2C business model, Jumei has formed a good and healthy cycle between sellers and consumers.
TBWA/Shanghai