One of the biggest social shopping sites in China. Meilishuo combined the interface design of pinterest with B2C e-commerce business modle and developed a platform that's able to provide social and online shopping functions. The platform features of Meilishuo are very user-friendly. It contains different fashion style interest groups, buyer recommendation section and fashion icon forum for sharing styling tips.
DIFFERENTIATOR
CASE STUDY
CASE 1: Collaborated with Wechat payment, Meilishuo carried out cashback project for users who
purchased their items via Wechat
CASE 2: Collaborated with Audi A1 for 'outfit combo display' event. Users who post photos taken with
Audi A1 in a matching color outfit will win prizes and a half-year free access of Audi A1
CASE 3: Collaborated with Dolphin Internet browser to launch a 'beauty browser' designed for female
to share and discover fashion trends and items
CONTACT INFORMATION & WEBSITE
Collaboration
Marketing： xiaoluo@meilishuo.com (T)010-57438567
Product: 4000800588-8
Media: pr@meilishuo.com
Customer Service
Service Number: 4000-800-577
General Inquiry: service@meilishuo.com
(T)4000-800-588
Website: http://www.meilishuo.com
FEATURES
POPULAR ELEMENTS
USE
â—† Register Melishuo account
â—† View item boards
â—† Joing different style groups
â—† Styling guide and trend indicators
â—† Fashion icon forums and tips sharing
â—† Buyers recommendation
â—† Pin different items on boards
â—† Styling guides
â—† Different style dicussion community
â—† Fashion icon forums
â—† Weekly product tryout
PRESENCE
MONTHLY ACTIVE User
Styling Tips
Social Shopping
5.1 million
Awareness : 8
Loyalty : 9
Advocacy : 9
Consideration : 8
Conversion : 7
MEILISHUO
Pin Boards
OWNERSHIP
App - ios
App - Android
Online
Meilishuo Internet Technology Co. Ltd.
Fashion Items
TBWA/Shanghai