Neither a B2C nor a C2C platform, Mogujie has formed its own service style to provide users with online social shopping experiences by redirecting users to other e-commerce platforms. Mogujie have strong interaction with customers. Many active or hight level users are able to join different events held by Mogujie partners, such as ELLE and Vogues, or reiceve different discounts and gifts.
DIFFERENTIATOR
CASE STUDY
CASE 1: Collaborated with Topshop's website to offer users the choice to collect and purchase
overseas product
CASE 2: Collaborated with Vogue, Marie Claire and Elle to offer Mogujie active fashion users or
star level VIPs to joing fashion gala and events.
CASE 3: Collaborated with Taobao, Jingdong and other e-commerce platform to enlarge its fashion
item databse and help redirect users to these sites to purchase items
CONTACT INFORMATION & WEBSITE
Collaboration
Marketing：marketing@mogujie.com
Brand : brand_bd@mogujie.com
Media: press@mogujie.com
Customer Service
Service Number: 0571-87361599
General Inquiry: guest@mogujie.com
Website: http://www.meilishuo.com
FEATURES
POPULAR ELEMENTS
USE
â—† Register Mogujie account
â—† View trendy items
â—† Redirect to E-Commerce webstie to purchase
â—† Styling guide and trend indicators
â—† Raise up user level
â—† Joing special offline fashion events and forum
PRESENCE
MONTHLY ACTIVE User
Active Users' Benefits
Social Shopping
8.49 million
Awareness : 7
Loyalty : 9
Advocacy : 9
Consideration : 8
Conversion : 7
MOGUJIE
E-Commerce Websites Redirect
OWNERSHIP
App - ios
App - Android
Windows phone
Online
Hangzhou Juangua Internet Technology Co. Ltd.
â—† Large item databse
â—† Styling guides
â—† Active users' benefits
â—† E-Commerce website redirect
â—† Style community
TBWA/Shanghai