Jumei is a beauty platform that runs under B2C business model. It provide users with authentic and high quality make-up products. Jumei is very popular among young female users. Jumei gained huge amount of followers through word-of-mouth promotion. Furthermore, Jumei has collaborated with many social media sites to enable users share produproduct information and experiences after purchase.
DIFFERENTIATOR
CASE STUDY
CASE 1: Collaborated with L'oreal, Shisedo etc. and launched official flagship online stores to attract
users and reassure product quality
CASE 2: Jumei CEO Chen Ou has appeared on several popular TV beauty programmes to help
increase exposure and promote company culture
CASE 3: Launched creative product display using subway pillars, Jumei has turned public space into
a company promotion site
CONTACT INFORMATION & WEBSITE
Collaboration
Marketing/Brand：hezuo@jumei.com
Online Business: shuos@jumei.com
Website Link/ Redirect: qingli@jumei.com
Customer Service
Service Number: 400-123-8888
Online service: http://www.jumei.com/i/about/contact/
Website: http://www.jumei.com
FEATURES
POPULAR ELEMENTS
USE
â—† Register Jumei account
â—† Search for product
â—† Official blog with beauty and styling tips
â—† VIP member bonus
â—† Product refund
â—† Fast shipping
PRESENCE
MONTHLY ACTIVE User
Active Users' Benefits
Social Shopping
13.3 million
Awareness : 8
Loyalty : 9
Advocacy : 9
Consideration : 7
Conversion : 5
JUMEI
E-Commerce Websites Redirect
OWNERSHIP
App - Android
Online
Beijing Chuangrui
Cultural Diffusion
Co. Ltd
â—† Blog with beatuy and styling tips
â—† Clean and female friendly interface
â—† Active users bonus
â—† High quality product
â—† Purchase follow up service
TBWA/Shanghai