CONTEXT
Finance platforms offer users monetary guide. People can either find useful
information or engage in online trasac-
tions.
Funding platforms help raise money for kickstarters or entrepeneurs. It is a place to throw in ideas and see if other will sponsor the idea.
Financial management sites help users
keep track of their estates, banking and
transactions.
Online payment sites are third party platforms that allow users to make pays.
OVERVIEW
TRENDS
Financial platforms have always been used in discretion. Though after years of development, the online industry have matured, peopel are still concerned about safety issues.
Currently the most popular finance platform is Alipay, for it has pene- trated through many other frequently vistied website.
Financial forecast and management have also become a popular trend for mobile users. Users can be very depe- ndent on these platforms once started.
RANKING
Tonghuashun # 2
Wacai # 3
Suishouji # 4
Alipay # 1
Zhongchou
FINANCE
A kickstarter that encourages young generations in the fileds of science and culture , Dreamore was launched in 2011 and have since supported hundr-eds of young entrepenuer's ideas. It is a platform for novel ways of funding and a place to put ideas in the the form of music, movies, theatre, creation etc. in order to get the attention of investors
WESTERN COUNTERPARTS
Musikid
Dreamore
Funding: Dreamore • CTquan • Zhongchou • Musikid
Financial Management: Feidee • Wacai • Straight Flush
Online payment: Alipay
Has over 10 funding categories and 4000 progra-ms, Zhongchou is currently the largest crowdfund- ing platform. It provides users with complete investment and fundraise service across all areas. The platform has two forms of crowdfund:donation and reward. The fund raised via zhognchou has successfully supported several major events.
Musikid is a niche crowdfunding platform that focuses on music industry investments to give music lovers a chance to build their own business. The funding process on Musikid is either in presell form, which one will receive as much as one could raise, or in a fixed form, which one won't receive any money unless reaches the set amount.
CTquan
CTquan helps users raise funds or seek investments for early projects. The platforms contains comprehensive network and information for various investing faciltiies and business angels. Each project submitted will be analyzed and consulted, promising projects will recieve direct investments,
MAJOR PLAYERS
Alipay
One of the largest third party payment platform in the market. Alipay has collaborations with many
frequently visited websites. Users are able to make their payments for other websites using Alipay.
The platform also provides comprehensive financial management services
Tonghuashun
Launched in 2001, Tonghuashun is an online stock analysis platform. For users who are interested in investing stocks, Tonghuashun provides comprehensive information on various stocks on the market.
It has a large userbase and high reputation among users
Wacai
A convenient financial management platform, Wacai offers its users with fast and comprehensive
online estate managements service. Users are able to sync up their data from other accounts and manage those data and on Wacai. The platform helps keep track of all one's financial activity.
Suishouji
Having over 150 million users, Suishouji is an online financial management website. On Suishouji,
users are able to keep track of their expanses, make wise choices and learn from other users. It is a community that shares daily expenditure tips and make one's financial status clear and simple
NICHE PLAYERS/OTHER
TBWA/Shanghai