DIFFERENTIATOR
Wacai is an online financial management plat-
form. It's major service is providing users with
account keeping functinos to keep track of their
assets and news updates. Apart from, credit
card, cash and other asset management,Wacai also offers transactions, funds, and other pro-duct purchase. The platform also provide with disucssion forum for financial inquiries
CASE STUDY
CASE 1: Apart from major account keeping business, Wacai launched online fund transaction
CASE 2: Launched 'the asset day' on the 18th of each month to provide high profit, low risk prodcut for
users to purchase and has become a finance trend indicator
CASE 3: Purchase Shanghai Xince Data, retail finance analysis company to share data and
provide users with latest finance indicator
CONTACT INFORMATION & WEBSITE
FEATURES
POPULAR ELEMENTS
USE
â—† Disucssion forum for helpful tips
â—† Manage online bank account
â—† Keep records of expanditure and income
â—† Make small loans
â—† Register Accounts
â—† Keep record of assets
â—† Manage credit cards
â—† Dicussion forums and reviews
â—† Online bank account management
â—† Loans and offline fund purchase
Zhejiang Hexin
Tonghuashun
Internet Information
Co. Ltd.
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
6.3 Million
Discussion Forum
Awareness : 8
Loyalty : 9
Advocacy : 9
Consideration : 7
Conversion : 6
WACAI
Finance Management
Record Keeping
Small Transactions
App - iOS
App - Android
Blackberry
Windows Phone
Symbian
Online
TBWA/Shanghai