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DIFFERENTIATOR

 

   

   Alipay is a comprehensive online pyament service platfom. Payment, repayment, transfer payment etx. Alipay has partnership with  major banks and companies. It is an ideal thrid party platform that makes e-commerce easier and financial management faster. Alipay also requ-ires real-name registration. It the most popular finance platform in the market.

 

 

 

 

 

 

 

AUDIENCE

Age:       Dominantly 18-35 years old

 

Location:   Workplace and school 

 

Gender:    Female

 

Occupation:  White collars and college

               students

            

Psychographics

               Mixed level of education

               User are loyal e-commerce

          platform visitors

               Most users use mobile to 

          make payments

               

        

 

         

               

            

            

 

       

               

                

 

             

          

 

                

BACKGROUND

Fouding Year: Launched on December 2004

 

Major events: Launched voice payment on June 2008

                      Reached 300 million online registered users in 2010

                      Reached over 100 million mobile user till

                November 2013

 

                       

                 

 

 

PARTNERSHIPS

CASE STUDY 

CASE 1:  Collaborated with Dell computer, users can therefore use Alipay to purchase dell computers

          online

 

CASE 2: Collaborated with China Bank to launch quick credit card payment online 

 

CASE 3: Collaborated with Chin estern airline to launch online ticket purchase via Alipay

 

CONTACT INFORMATION & WEBSITE

Customer Service  

             Service Number: 0571-26888888

                                          jubao.alibaba.com

  Website: https://www.alipay.com

   

 

                                  

US Office: 

         Service Number: (+1) 408-748-1200

         Website: http://global.alipay.com/

 

      

                                  

FEATURES

POPULAR ELEMENTS

USE

 

â—†  Sync with online banks

â—†  Make purchase on e-commerce sites

â—†  Estate management and status updates

â—†  Pay phone bill

â—†  Insurance and tuition payment

 

 

â—†  Real name registration

â—†  Sync with online banks and other platforms

â—†  Go on partner websites to make purchase

â—†  Make payment, repay, or transfer payments

â—†  Insurance, tuition and other payments

â—†  Pay phone bill

â—†  Financial plans package 

 

 

 

 

 

China Alipay Internet Tech-nology

Co.Ltd.

 

PRESENCE 

OWNERSHIP

MONTHLY ACTIVE User

166.4 Million

App - iOS

App - Android

Windows Phone

Online

 

    

Online Payment

Awareness :            10

Loyalty :                    9

Advocacy :               10

Consideration :        8

Conversion :            8

ALIPAY

Financial Management

Real-name Registration

Multiplatform Usage

 

TBWA/Shanghai

CONNECT WITH US

  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

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