CONTEXT
Transportation platforms offer users o2o vehicle services. Once go online, users can make their choices and wait for reply in a set amount of time. Apart from regular charge, oline transportation usually charge extra service fee.
Taxi service connects onilne users with nearby drivers to find the closest and most efficient offers.
Car renting service allows users to choose different types of cars and professional drivers. Users have to wait for car vacancy and make an offer ahead of time. It's normally used for special occasions.
OVERVIEW
RANKING
Kuaidadi # 1
Didi Dache # 2
Yidao # 3
VIPone # 4
Taxi service: Kuaidadi • Dididache
Car renting service:Vipone • Yidao Yongche
WESTERN COUNTERPARTS
MAJOR PLAYERS
Trends
Online transporation service was evolved from driver calling services. The trend was first led by western platform Uber and have then inspired some of the most popular platforms in the market: Didi Dache and Kuaidadi.
The top two transportation platforms have recently merged and formed a strong partnership.
Facing huge amount of consumer needs, online transportation servicenis strongly favoured by Chinese white collars. It has become a convenient and efficient comuting choice for business and special occasions.
Didi Dache
One of the most popular taxi service platform in China. Didi Dache is a O2O medium that links online customers with drivers. Users are able to pay with Wechat or QQ account. It is offers free service and is easy to use, therefore has been favoured by many white collars.
NICHE PLAYERS/OTHER
Kuaidadi
Now joined Didi Dache on a strategic merge, Kuaidadi is a platform that offers ads free, efficient online text service. The platform has partnered with several navigating platforms such as Gaode, Baidu map to assist both drivers and users to gain their greatest profit.
Yidao Yongche
VIPone
Offering users accident coverage, VIP one is a car renting service that has collaborated with China Pinan Insurance. Apart from considering users'
safety, VIPone also strive to provide all possible choices of vehicles to make sure users can find what they need. Launched in 2014, VIPone targets mainly at middle and higher class cosumers.
TRANSPORTATION
Launched in 2010, Yidao is an online car renting platform that allows users to choose different type of cars including: luxury, business, regular and so on.
Users are able to ask for professional drivers for specfic occasions. Payments can be made via var-
ious accounts. Yidao is an ideal medium for renting cars for special occasions.
TBWA/Shanghai