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DIFFERENTIATOR

 Didi Dache is a platform that's able to form a health cycle between customers and drivers. 

Once users make an order, drivers can contact the nearest users according to its destination, estmiated arrival time and so on. Therefore users will have a best-fit response rather than getting on a cab before realizing the driver refuse to offer service. The platform helps save time, energy and car vacancy.

 

 

 

 

 

 

 

AUDIENCE

 

Age:       Dominantly 22-30 years old

 

Location:   Workplace

 

Gender:    Female

 

Occupation: White collars

 

Psychographics

              Mostly indoor taxi ordering 

              Users usually contact drivers

         during rush hours

              CBD areas are hard to book 

         cars during rush hours, central

         social areas are hard to book

         during night time

               

            

            

 

       

               

                

 

             

          

 

                

BACKGROUND

Fouding Year: Launched on June 2012

 

Major events: Listed on the 2013 Chinese app of the year

                      Reached over 100 million registered users on March

                2014

                     Strategic Merge with Kuaidadi in 2015

                      

                       

                 

 

 

PARTNERSHIPS

CASE STUDY 

CASE 1:  Collaborated with Ctrip Travel service to provide travlers with airport pick-up and city touring 

         services

 

CASE 2:  Collaborated with Wechat and allow users to pay via wechat accounts and recieve 10 RMB

         bonus

 

CASE 3:  Collaborated with Kuaidadi to share sources and customer orders.

                

 

 

 

CONTACT INFORMATION & WEBSITE

Collaboration  

         Marketing : shichanghezuo@diditaxi.com.cn

         Business:  bd@diditaxi.com.cn

         Advertising: ad@diditaxi.com.cn

                            

 

       

                                  

Customer Service  

             Service Number:  400-000-0999

                                         400-000-1999

 

Website: http://www.xiaojukeji.com

   

 

                                  

FEATURES

POPULAR ELEMENTS

USE

â—†  Voice order

â—†  Nearest and avaiable drivers actively

     make contact 

â—†  Pay via Wechat or QQ

â—†  Active user / Wechat discounts 

 

 

â—† Register account

â—† Click order button

â—† Make voice order stating destination and 

    current location

â—† Order sent to drivers within 1.8 miles radius

â—† Available drivers contact customers

â—† Pay via Wechat or QQ

 

 

 

 

Beijing Xiaojie 

Technology 

Co. Ltd.

 

PRESENCE 

OWNERSHIP

MONTHLY ACTIVE User

Voice Order

1500 million

App - iOS

App - Android

Windows Phone

Online

 

    

Driver Match

Awareness :             9

Loyalty :                    9

Advocacy :               10

Consideration :        8

Conversion :             8

DIDI DACHE

Multi-platform Payment

GPS Locator

 

TBWA/Shanghai

CONNECT WITH US

  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

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