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DIFFERENTIATOR

 Kuaidadi has a clean interface that provides users with a 80% postive feedback rate within 60 seconds. The platform is also ads free and user friendly. Kuaidadi can be paied through Paypal which is a convenient choice for most internet users. Furthermore, Kuaidadi offers many discounts and credit transfer activities. It is an ideal platform for urban white collars who constantly chooses taxt to commute

 

 

 

 

 

 

 

AUDIENCE

 

Age:       Dominantly 22-30 years old

 

Location:   Workplace

 

Gender:    Female

 

Occupation: White collars

 

Psychographics

              Mostly indoor taxi ordering 

              Users usually contact drivers

         during rush hours

              CBD areas are hard to book 

         cars during rush hours, central

         social areas are hard to book

         during night time

               

            

            

 

       

               

                

 

             

          

 

                

BACKGROUND

Fouding Year: Launched on May2012

 

Major events: Reached 10 million registered users on August 2013

                      First Taxi service platform to march in Hongkong 

                  Market in September 2013

                     Strategic Merge with Didi Dache in 2015

                      

                       

                 

 

 

PARTNERSHIPS

CASE STUDY 

CASE 1:  Collaborated with Paypal and became the only online taxi service platform that could be

    charged through Paypal

 

CASE 2: Kuaidadi launched service coupons which offer users coupons after each ride so that users 

    can use coupons to replace cash for the next ride

 

CASE 3:  Collaborated with Didi Dache to share sources and customer orders.

                

 

 

 

CONTACT INFORMATION & WEBSITE

Collaboration  

         Media : PR@kuaidigroup.com 

         Business:  bd@kuaidigroup.com

         Marketing: media@kuaidigroup.com

                            

 

       

                                  

Customer Service  

             Service Number:  400-000-2666

                                         media@kuaidigroup.com 

 

Website: http://www.kuaidadi.com/?link=pcpz

   

 

                                  

FEATURES

POPULAR ELEMENTS

USE

â—†  Voice order

â—†  GPS locator

â—†  Pay via Paypal

â—†  User discounts

â—†  Service ratings

 

 

 

â—† Register account

â—† Make voice order stating destination 

â—† Available drivers contact customers

â—† GPS indicate current location and nearby 

    taxt

â—† Taxi service ratings

â—† Payment via Paypal

 

 

 

Hangzhou Kuaizhi

Technology 

Co. Ltd.

 

PRESENCE 

OWNERSHIP

MONTHLY ACTIVE User

Voice Order

1300 million

App - iOS

App - Android

Windows Phone

Online

 

    

Service Ratings

Awareness :             8

Loyalty :                    9

Advocacy :               10

Consideration :        9

Conversion :             8

DIDI DACHE

Paypal Payment

GPS Locator

 

TBWA/Shanghai

CONNECT WITH US

  Latest Update 20. 7. 2015     © 2015 TBWA. All rights reserved

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