CONTEXT
Professional network platforms provide users with an interactive database that will help explore new career opportun-
ities and professional connections.
On networks that's specificly designed for job hunting, users can apply for the latest jobs which are categorized by industires, position levels and locations.
There will also be user feedbacks and company reviews.
For Network building websites, users are able to find all kinds of professionals in different fields and build new connec-tions. These platforms also have job postings that users can reply to.
OVERVIEW
RANKING
Baidu # 1
360Search # 2
Sogou # 3
ChinaSo # 4
Baidu • 360 • Sogou • ChinaSo
WESTERN COUNTERPARTS
MAJOR PLAYERS
Trends
Public employement has always been a great concern under the population pressure in China. Online job hunting and professional networking has become an indispensable process for everyone.
In China, professional networks are more inclined toward job hunting and career postings instead of social networking like Linkedin. Most users tend to go on several different platforms at the same time and sumbit many applcations to open up their choices. Chinese professional networks is a widely favored social platform.
Baidu
The largest Chinese search engine in the world. Baidu is the top choice for Chinese internet users. The platform was first launched in Beijing 2001. Baidu offers its users the most comprehensive
online service. It has developed into multiple languages and is marching into global market.
NICHE PLAYERS/OTHER
SEARCH ENGINE
360 Search
Launched by Qihoo360, 360 is the second largest search engine. 360 has a strong user base and is capable of switching between other engines such as: baidu and google. The engine can also afford
high speed and large amount of data flux from partner websites, therefore can provides its users with the most effcient service.
Sogou
Launched by Sogou is expecting to be the runn-er up for China's most popular search engine after Baidu. Sogou has recieved major invest- ments from Alibaba and has launched many minor features to asist its users and increase its market advantage. However Sogou still need further upgrade to catch up with its competitors
ChinaSo
A merged product of Panguso and jike, Chinaso
is a national search engine whose information flux is majorly provided by major new agencies in China. Chinaso has combined its media resource and mobile advantage to make Chinaso a official and reliable search engine for Chinese internet users.
TBWA/Shanghai