DIFFERENTIATOR
Qihoo360 began as an antivirus service platform, therefore its search engine aims to provide safe and antivirus service for users. 360 is the only other platform large enough to compete with Baidu. It contains less adverti-sements, information clutter, and it has user reminder when one is searching for finance related topics. 360 has took in many website information which baidu has eliminated.
CONTACT INFORMATION & WEBSITE
Collaboration
Product : 010-59059360
Advertising: Northern China wangqianzhan@360.cn
Southern China niudongjie@360.cn
Estern China: lixiaoman@360.cn
FEATURES
POPULAR ELEMENTS
USE
â—† Medical nad health helper
â—† Media streaming
â—† Safety reminder
â—† Anti-virus
â—† Less advertisements
â—† Type in keywords
â—† Specify search by its function
â—† Onebox service for partners to redirect users
to those sites
â—† Health and medical information search
â—† Internet safety reminder
Qihoo 360
Technology
Co. Ltd.
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Safety Reminder
1600 million
App - Android
Online
Antivirus
Awareness : 8
Loyalty : 9
Advocacy : 8
Consideration : 9
Conversion : 6
360
Medical Information
Less Advertisements
TBWA/Shanghai