DIFFERENTIATOR
Baidu is the most used and most popular search engine in China. Baidu itself contains many products that provide users with complete internet service from entertainment: baidu music, baidu video, baidu image to Community: wiki, forum, experience, ebook and so on. Baidu is also has open platform that offers marketers a great channel to connect with target audience and reach SEO.
CASE STUDY
CASE 1: Collaborated with Rolling Stone record to explore China's digital music platform and offer
Online Chinese music service for users
CASE 2: Collaborated with CTrip to develop internet hotel service search
CASE 3: Collaborated with Joyo Amazon and launched online book donation service Xiao Ju Deng
CONTACT INFORMATION & WEBSITE
Collaboration
Strategic Collaboration: zhoujianwei@baidu.com
Marketing: upmco@baidu.com
Charity: lujian01@baidu.com
Customer Service
Service Number: (+86 10) 5992 8888
Complaint: http://tousu.baidu.com/
Website: http://www.baidu.com
FEATURES
POPULAR ELEMENTS
USE
â—† Baidu Baike (wiki)
â—† Baidu Forum for interests groups
â—† Baidu Wenku (files data)
â—† Baidu Map
â—† Baidu image recognition
â—† Baid Music
â—† Baidu Drive (Online storage)
â—† Type in keywords
â—† Specify search by its function
â—† Visit Baidu community functions to get news
and information
â—† Visist Baidu entertainment functions to
stream videos and music
â—† Baidu mobile apps
Beijing
Baidu Online Network Tech-nology Co.Ltd.
PRESENCE
OWNERSHIP
MONTHLY ACTIVE User
Map
Forum
5000 million
App - ios
App - Android
Windows Phone
Online
Music
Image Recognition
Awareness : 10
Loyalty : 10
Advocacy : 10 Consideration : 10
Conversion : 9
Baidu
Search History
TBWA/Shanghai