CONTEXT
Photo and image platform are media that provides users with either photo taking functions or image discovery services.
Photo taking platform allow users to take instant photos and have the ability fo customize these photos with filters, stickers or other editing tools. Afterwards users can upload their images and socialize with friends via photos.
Image Discovery platforms categorize their databse with different labels and allow users to find and collect high quality visual contents.
OVERVIEW
RANKING
Huaban # 1
Duitang # 2
Meiyan # 3
Momentcam # 4
Nice # 5
Photo Taking: Meiyan • Momentcam • Nice • Weico+ • Photowonder
Image Discovery : Duitang • Huaban • Topit.me
WESTERN COUNTERPARTS
MAJOR PLAYERS
Trends
As selfie taking has become the most popular trend in social media, photo platforms have also ridden on the heat wave.
Currently, Huaban and Duitang are the top image discovery platform in the market, niche ones like Topit have also taken a significant share of the market.
Meitu Corp, the owner of series of popular photo taking media has also taken over the market with its photo customization app - Meiyan. Users are very dependent on filters and photo customization now. Therefore these platforms are major social-musts.
Huaban
A collectors' space. Huaban offers users a platform to store all their favorite posts, photos etc. from the internet. After users collect theses posts, they can organize these items into different boards and make it public. Furthermore, users can upload personal files or creation
to make their collection boards more complete.
NICHE PLAYERS/OTHER
Currently one of the most heated photo app. Momentcam is a fun platform that's able to customize one's photo into comic-like images. Simply by uploading one's photo, users can personalize these photos with different elements.
Once users are finished, they can comment and like eachothers photos.
Momentcam
Nice
A photo sharing social platform, Nice provide young generation users with a medium that could share moments in life. Users are able to customize photos with stickers and varies choices of filters. Most importantly, on Nice, users can also socialize with their friends and get to know new people by posting their photos and comment on them.
PHOTO & IMAGE
Duitang
Duitang is a platform that offers users a diversed photo content discovery space. On Duitang, audiences will find visual contents which indicates the latest trends in culture, entertainment and fashion. Similar to huaban,The platform also allows users to creat boards to organize, collect other photos online and upload their own image.
Launched by baidu, Motu is a platform that allows users to take photos, customize photos and share photos with friends. The platform is favoured by its users beacuse of the image editing tools including, stickers, frams, figues beautification and so on. It is a convenient photo taking medium.
Baidu Motu
Launched by Weico team, Weico+ is a photosharing app that allows users to sync their post to several major platforms inlcuding: Weibo, QQ, Facebook and Twitter. Weico+ cotains all the standard photo platform features. It also provides users with short video filming and different tags and filters.
Weico+
Topit
Meiyan
Topit is a clean and intuitive image discovery platform that's running by users' uploads and shares. Topit has different categories, topic groups and tags. Users will also be recommended with similar photo albums according to their viewing history. Topit provides users with high quality and artistic photos.
The most popular product under Meitu Corp, Meiyan is a mobile platform that provides photo taking and customizing service for users. On Meiyan, users can enjoy photoshop level customization of their image without any difficulties and special filters and choices only Meiyan can provide. It is very intuitive and users-friendly.
TBWA/Shanghai