Duitang

DIFFERENTIATOR

Duitang is currently the largest visual content social network in China. The platform has

strong diversity and dynamic group of audiences. Duitaing also emphasizes socialization.The site encourages people to share and interact. Hence the platform has earned great reputation among young generations and maintained steady growth.

AUDIENCE

Age: Dominantly 20-29 years old

Location: Urban city, work place

Gender: Female

Occupation: Students (high school &

undergraduate and above)

Psychographics:

Most users have had high

level of education

Trend followers

Young and easily attracted

by visual contents.

BACKGROUND

Fouding Year: Launched on May 2010

Major events: Launched Iphone user end on March 2012

Launched Android user end on May 2012

PARTNERSHIPS

CASE STUDY

CASE 1: CottonPop collaborated with Duitang. Duitang's large amount of fashion sensitive users and

interests groups helped promot the brand culture

CASE 2: Collaborated with Pinbuwang, Duitang has posted cloth crafting photos from Pinbu to

encourage Duitang users to visit the site.

CONTACT INFORMATION & WEBSITE

Collaboration

Advertising/Press/Media: marketing@duitang.com

Other business: bd@duitang.com

Customer Service

Wechat Public Account 堆糖

Sina Weibo : @堆糖 / @堆糖良品购

Website: http://www.duitang.com

FEATURES

POPULAR ELEMENTS

USE

◆ Find users with mutual interests

◆ High quality and interesting content

◆ Content diversity

◆ Interest groups

◆ Link to e-commerce product

◆ Create photo album

◆ Discover and colloect visual contents from

other websites

◆ Join a interest group

◆ Entertainment and social trends contents

◆ Start a group or a discussion topic

Duitang Shanghai

Information Tech-

nology Co.Ltd.

PRESENCE

OWNERSHIP

MONTHLY ACTIVE User

Album

Interest Group

15 million

App - ios

App - Android

Online

Photo Collecting

Content Discovery

Awareness : 8

Loyalty : 8

Advocacy : 7

Consideration : 6

Conversion : 6